Graeme Nattress
RED Problem Solver
If you only need 1080p and want it to look the best, then the best way to get that is to start with 4k or more. The only reason a market will miss out on Scarlet is that they care only about price. The 5D2 etc. were never used because of their image quality - they were predominantly used because of price or form-factor. The resolution of the camera is irrelevant if you can't afford it. The price only becomes a factor once it's in the range of affordability, then all the other image specs come into it too. If the only spec that matters is 1080p, then an iPhone will do that for you at a very cheap price.
Chroma sub-sampling is mostly irrelevant. Why? Because it only matters if the viewer sees a negative from it. Unless you're watching something and spy - ooh a 4:2:0 artifact, it matters not. If you're doing VFX on the footage, and this is an area where the REDs excel, chroma sub-sampling matters if it makes your keying harder, or in the grading suite if it makes you take longer to pull your secondaries. Not to mention RAW doesn't fit in chroma-sub-sampling (which is a codec / transmission property)- we reconstruct the RAW to a fully sampled RGB (what you'd call 4:4:4) image.
So my point is - for that market the only factor is price, and we can't meet that price while doing things "properly" (like no line skipping, raw recording to a decent codec etc.). And as we've seen others have met that price, but it has been paid for elsewhere with a cheap distribution codec used rather than an acquisition one, 8bit rather than 12 or more bits, line skipping and slow read-reset etc. etc. And I'm sure as hell not about to start taking those kind of short-cuts after evangelizing the dangers of poor compression, aliasing, etc. etc. all these years....
Graeme
Chroma sub-sampling is mostly irrelevant. Why? Because it only matters if the viewer sees a negative from it. Unless you're watching something and spy - ooh a 4:2:0 artifact, it matters not. If you're doing VFX on the footage, and this is an area where the REDs excel, chroma sub-sampling matters if it makes your keying harder, or in the grading suite if it makes you take longer to pull your secondaries. Not to mention RAW doesn't fit in chroma-sub-sampling (which is a codec / transmission property)- we reconstruct the RAW to a fully sampled RGB (what you'd call 4:4:4) image.
So my point is - for that market the only factor is price, and we can't meet that price while doing things "properly" (like no line skipping, raw recording to a decent codec etc.). And as we've seen others have met that price, but it has been paid for elsewhere with a cheap distribution codec used rather than an acquisition one, 8bit rather than 12 or more bits, line skipping and slow read-reset etc. etc. And I'm sure as hell not about to start taking those kind of short-cuts after evangelizing the dangers of poor compression, aliasing, etc. etc. all these years....
Graeme