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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

What a great time...

Jannard

Jannard

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When I made the decision to start RED in 2005... complacency was the word of the day.

Canon had a virtual monopoly on the stills market. Arri owned film cameras and Sony was the defacto standard of just about everything professional and commercial digital. Remember tape? And 1080P was going to be the heir apparent to film. (yawn)

Seven years later... Nikon now has the best stills camera. At least for this minute. And Canon is pissed and not about to let that be the case for long. The stills wars are heating up dramatically. Add Sony NEX to the competition. The D800, NEX models and whatever Canon will announce pretty soon makes for a really interesting situation. It is a wild ride. Companies are now actually competing... aggressively. Lots of surprises. This is a huge change in the past 7 years.

The Alexa is a great camera. It will be even better when Arri announces a 4K (or more) version. Sony still seems committed to compete at the highest level. RED shows up as the underdog with 4K and "obsolescence obsolete" and the motion world is turned upside-down. Then 5K and higher dynamic range. Then more of both coming soon. Wonderful times.

Everyone loves to see a good fist fight... whether they admit to it or not. The fists are flying now. These are truly exciting times...

We are happy to be a small combatant in the ring. We remain the underdog. Perfect. Just know that if you are pulling for us... we are fully engaged. We are a live bet.

Expect that the world of cinema-photography will change even more in the next few months/years. More performance at lower prices in a smaller package.

You win.

Finally...

Jim
 
Not sure I completely agree that you guys are still underdogs - I'm pretty sure the competition doesn't think that way anymore ;-)
 
By the way, I wasn't courageous enough to look deeper into the Monochrome Epic thread, but will there be a Monochrome Scarlet ?

Kristin
 
I had Red One now Epic! I can't buy one more RED camera again:))) let me use my Epic even for one year! It is so cool!)
 
Jim, how about RPPs MK II? Smaller, lighter, faster?
 
I love that you share your personal view as a compagny but come on,..underdog?
That any cameraman dreams of owning a RED say's enough. That's not underdog, that's big.


Wonder what you are coming up with now. Still wait to hear about that lytro thing. But you say lower prices so I don't know what to expect.


edit: The underdog thing may lay the fact you are going your own path with your own codec in your own world. Distancing yourself from the industry.
 
Jarred Land said:
We want to be the underdogs.. :)
Click to expand...



Hahahahahahaha
It is a good part of the storytelling... :)

And you guys are good at that!

(This is BTW totally positively meant)

But selling the story of RED must be a fun part of everyday life

Cheers and congratulations and thanks!
 
RED and its philosophy of giving us the tech that is good for us, is what is making others become better as well...

I believe in one thing "dont be a follower, be a leader"
 
I still want to see BTS shots of the blacksmiths forging these tuff cameras
614940_10150975722573231_841586233_o.jpg
 
2005, it´s only 7 years ago. It´s just unbelievable how things have changed.
 
Definitely not Underdogs.

Definitely Pioneers.
 
Last fist fight on Nov 3rd led to slammed perceived value of 4 y.o. R1, ten-fold increase of noise on the forum, misinterpreted quality of Red imagery and tons of misconceptions coming from people who confuse access with understanding, potential with excellence, options with entitlement, and price with cost.
Fight entails punches received as well, and in the case of a large user base, pushed into the fight, users will take a lot of punches as well. Which will come back to the source.
 
Jannard said:
Everyone loves to see a good fist fight... whether they admit to it or not. The fists are flying now. These are truly exciting times...

Jim
Click to expand...

Exciting times indeed.

I think RED is still the underdog. And it's not about performance. We all know the specs. It's about acceptance.
There's still a weird stigma about RED in the minds of many. Be they celluloid advocates, brand loyalists, or just ill informed.
Red certainly is no Arri, and I know we all like it that way. But until RED, raw formats, and 4k+ resolutions are as accepted unquestionably by the average individual in the industry, RED is still the underdog...
Plus an underdog doesn't necessarily have to be the worst performer in a race, just the one with the odds stacked against him.
 
Could not be happier with RED EPIC... And all that is coming... FROM RED... I am old enough to know that there has not been neither there will be any other company out here that would come close as far as a complete package... QUALITY/PRICE/SERVICE... ;)

For this since I got the first EPIC I immediately loved it, and it was the end of Still cameras for me... After a lifetime of using Still cameras, I had found one that give me all that I wanted and more... And getting better every time... Why would I ever care about any of the other's WARS on their bringing, I learned now what they are all about, and I also know what RED is about...

So you I never stopped PULLING for you guys since my first deposit for 3 R1's... But now is an other world that you brought us in, and love it!!


THANKS... ;)
 
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