We are left behind.

[chommavong somphane]

As I said before, everything in the electronics world changes... usually for the better, cheaper and faster. EPIC and Scarlet just did. Right now.

We have built an incredibly efficient factory in Irvine, California and over time learned how to make EPICs in quantity, lowered our assembly costs, found better suppliers and fully paid off our NRE. When we assembled the 1st EPIC camera in Stage 6 at RED Studios Hollywood it took our team 12 hours. It took two more days to de-bug. Today we can assemble an EPIC in 13 minutes and 95+% need no re-work after diagnostics and testing. It is a testament to our manufacturing team and supply chain teams.

Since our costs are now significantly lower we are re-pricing our cameras as of now.

For those of you that purchased a new Scarlet ( not battle tested ) or EPIC brain on or after Oct. 1st 2012, the next time you order accessories from RED you will receive a discount to use towards that purchase. $1000 for Scarlet and $4000 for EPIC. Talk to your Bomb Squad representative when you are ready to use this discount.

Now… here is the new pricing:

5K EPIC-X Brain- $19,000

5K EPIC-X Monochrome Brain- $20,000

5K EPIC-M Brain- $24,000

5K/4K Scarlet Brain- $7,950

4.5K RED ONE M-X Battle Tested- $4000 (includes SSD recording module). The RED ONE is End of Life. Battle tested is all that will be available from here on out.

Due to high anticipated volumes, plan on extended response and processing times.

Dragon sensor upgrade is not included for any EPIC system purchased at the new pricing going forward. It will be a $6K upgrade.

Pricing is being updated on www.red.com as I post this.

Jim​

Last edited by Jannard; 11-01-2012 at 07:31 PM.​

[FONT=Tahoma, Calibri, Verdana, Geneva, sans-serif]"The camera is arguably one of the most important of all inventions… it is the single tool that has the ability to stop time, record history, generate art, tell stories, and communicate messages that transcend language like nothing else ever conceived."[/FONT]

[FONT=Tahoma, Calibri, Verdana, Geneva, sans-serif]"Everything in life changes... including our camera specs and delivery dates..." [/FONT]

[FONT=Tahoma, Calibri, Verdana, Geneva, sans-serif]We reserve the right to refuse service to anyone with a bad attitude.[/FONT]


[FONT=Tahoma, Calibri, Verdana, Geneva, sans-serif]I was very happy, that I will get a $1000 credit for my Scarlet purchase [/FONT]towards my accessories purchase after the reduce price of Scarlet.
I am disappointed when calling my BS today to order a power pack, because I did not read it right.
Jim stated " For those of you that purchased a new Scarlet ( not battle tested ) or EPIC brain on or after Oct. 1st 2012, the next time you order accessories from RED you will receive a discount to use towards that purchase. $1000 for Scarlet....."
As I said I was so happy, that all of loyal customers will be treated the same good way, but I was wrong. It's only for those who purchase on or after Oct. 1 st 2012.
Next time have to be more careful reading.......lolz.

somphane

 

[Terry VerHaar]

I ordered my Scarlet in November, 2011 and received it in February, 2012. DO you think I deserved to get $1000 credit toward accessories? (Just wondering what would have been the "acceptable" cut-off date; and what happens to the person that purchased the day before that date?)

 

[chommavong somphane]

I ordered my Scarlet in November, 2011 and received it in February, 2012. DO you think I deserved to get $1000 credit toward accessories? (Just wondering what would have been the "acceptable" cut-off date; and what happens to the person that purchased the day before that date?)

I have the same question as yours.

 

[Julio Quintana]

This thread probably belongs in the "Complaint" section since that is all it is.

 

[Martin Weiss]

Moved.

 

[Stefan Scherperel]

So when I buy a 2011 model year car and pay extra for certain things, then find out the 2012 year model which is exactly the same car includes certain upgrades included in the base price do I get a rebate from the car company? Just asking.
Technology always becomes cheaper to manufacture, this has never changed. I remember having the same argument when the DVX 100, DVX 100A and DVX 100B came out. "WHAT" everyone cried out. "I just bought a DVX 100, and now the DVX 100A comes out for the same price with more features." I have always wondered who could complain about prices dropping. Pricing goes up, and people complain. Pricing goes down, people complain. People will always complain, that's just the nature of people.

 

[chommavong somphane]

So when I buy a 2011 model year car and pay extra for certain things, then find out the 2012 year model which is exactly the same car includes certain upgrades included in the base price do I get a rebate from the car company? Just asking.
Technology always becomes cheaper to manufacture, this has never changed. I remember having the same argument when the DVX 100, DVX 100A and DVX 100B came out. "WHAT" everyone cried out. "I just bought a DVX 100, and now the DVX 100A comes out for the same price with more features." I have always wondered who could complain about prices dropping. Pricing goes up, and people complain. Pricing goes down, people complain. People will always complain, that's just the nature of people.

Hey you did as I did.
Reread my post. I am talking about that I was so happy about the credit toward the future purchase, but I read it wrong.
The Credit is only for those who purchase on or after Oct. 1 st 2012.
I read for all customers, doesn't matter when you buy it. So I thought it is, like when people purchased a R1 and they got
a credit when updating to Epic.
Again I didn't complain, I said I was wrong reading the message from Jim. That's all and clear.

somphane

 

[Matt Gerard]

I still smile when I recall Jarred's comment " You can give people a mountain of gold, and some will complain that they have to climb it."
Or something like that....