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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

The times we love...

Terry VerHaar said:
Mike - I think this can't be emphasized enough. People tend to think of "marketing" as being simply advertising and/or promotion. Nothing could be further from the truth. One of the traditional 4 P's of marketing is PRODUCT. True marketing starts with the design and development of a product or service that matches the needs/wants of the target market; without that, any marketing effort eventually falls apart.
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True enough Terry, the problem is when you get unsuitable people trying to do this work and wagging the dog. Steve has flair, I believe he can see it, what is.likeable and sellable, appealing doable. However, a marketing department might be full of unsuitable people, and engineers and the business side just not upto it. If the management goes with a fashionable or clueless marketing department then you are in real trouble, but fortunately this should be obvious enough to avoid. Research, users, engineers. If the engineers are good enough they should be able to kick things off, and other users. If members are very good, less research is needed, except to establish economic viability, desirability and a match on functionlaity including ergonomics etc. So these key members in design are at least needed to keep an eye on things.

customers and users<=marketing=>design team=>customers and users
 
I don't know if it's something that has been said here but one of the other camera makers that are jumping into 4K (who's name starts by 'S' and ends by 'ny'... Don't know...) seems to have announced a price tag for their upcoming 4K-with-8K-Sensor-Camera at about €85K (which is 115,431.02 USD at current rate).
Well it's still way too much compared to what Red has to offer but it seems that that brand has decided to step up its game.
 
Bastien Tribalat said:
... seems to have announced a price tag for their upcoming 4K-with-8K-Sensor-Camera at about €85K (which is 115,431.02 USD at current rate).
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I believe that's $85K, which would be about €63K. And that's the price for the introductory complete package, which includes the mechanical shutter, the transfer station, and a memory card. The base package (camera, viewfinder, recorder) is more like $65K, or €48K.

I think you might have gotten it backwards between dollars and Euros..
 
I quoted from Philip Bloom's site where he made a post on his blog about it directly from IBC.
Don't know.
If I'm wrong, that make the S brand an even more serious contender for Red. (but come on ! 1 TB gives you what ? I think they said 40 minutes of footage at NAB. I could be wrong about that but I think this is it. Errr, that's twice less than what an Epic can record in full 5K AND in HDRx in Redcode 3:1 !
 
Graeme Nattress said:
Well Andy, I'm knackered after all this posting! No doubt "the dog's bollocks" comes from the fact that male dogs seem to think their own bollocks are indeed the best thing in the world....

Graeme
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Graeme, I suspect you have put more thought into the phrase than the person who first coined it!
 
Bastien Tribalat said:
...but come on ! 1 TB gives you what ? I think they said 40 minutes of footage at NAB. I could be wrong about that but I think this is it. Errr, that's twice less than what an Epic can record in full 5K AND in HDRx in Redcode 3:1 !
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The current figure is 60 minutes of 4K RAW. I would suspect that might increase as they develop and announce various compression options. The same card can record multiple hours of SR compressed HD. Since the "standard" SR codec is 440Mb, that would be roughly 250GB per hour, or about 4 hours on a 1TB card. At 220Mb (approx. equivalent of ProRes HQ) that doubles to 8 hours.
 
Ok.
I think the people who said 40 minutes wasn't at NAB but was the girl from S brand France at Cannes.
 
Jannard said:
If you invest in RED, you are investing in a philosophy. This philosophy was RED's from the beginning. Take care of the customer. Truly. EPIC-X is a perfect example. Just wait to see what's next.
...
I am so happy...
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"People don't buy what you do. They buy why you do it."
 
Simon Falkentorp said:
"People don't buy what you do. They buy why you do it."
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Wow.

I have copied what you wrote onto a large index card and pinned that to my office wall! (Seriously)...

I will pass that one around too.

That really distils everything down, at least for “us”.

(hoping one day to buy a couple of nice horses from Denmark, (if things go well with the business etc.).

Cheers for that,

Eric
 
Kegan Sant said:
It's an incredible TED Talk, Eric. Check it out:

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

Kegan
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Wow,

Thanks for that. I just love Reduser.

I’m 41 (still getting used to it), but as a kid and older spent a lot of time at EMI (Elstree), Pinewood, Sheperton, and Bray studios. Never in a million years would you expect someone in the “film” industry back then to say and think in terms of what was presented in the cited TED talk. Just amazing really.

[In reference to the sited and (amazing) TED talk].

I used to work as a conservator and materials scientist at the Smithsonian’s national air and Space museum (almost 20 years ago), so I did actually work on Langley’s aircraft and also Wright materials and everything else like a (B-29) in a million pieces (the Enola Gay in fact). I think what people vastly underestimate about the Wright brothers is how systematically they set out to understand the most fundamental flight principals in astounding detail and rigour (they built the first wind tunnels and all kinds of aerodynamic experiments). Langley on the other hand had amazing success with powered large scale models that flew pretty well with very little understanding. (Langley’s aircraft looked like a cross between boat and a steam powered dragon fly with fixed wings). When you look at the failed giant Langley aircraft it IS very clear that Langley understood very little about flight principals (basically, did not understand how an aerofoil really works and did not understand why the cross section of propeller also needs to be an aerofoil to be useful to any degree). Also the Wright brothers had a lot more experience with unpowered flight than Langley so that they could actually feel what is really going on.


There is a direct parallel with RED, yes they ARE very passionate but the passion was put into also solving key problems and developing an understanding of how (for example 4k) could be accomplished. As I often say it’s not a case of more pixels and crank the handle faster, (the Langley approach) it’s much more about striving to gain new and deeper insights to make all of this happen.


So I am here to learn, as we are small group of innovators, and we try to figure out how the “future” needs to work or can be made to work, as more standard business approaches are not really a good “fit”.


The Wright brothers in the end did become very disillusioned through a massive court case concerning patents and wing warping versus a hinged aileron. In the end the Wright Brothers got totally sick of all that, threw in the towel and sold up. In that sense they were a victim of Langley type thinking and also the forces of commercial pressures closing in on them. I think the Wright brother’s are always held up as the great success; but I would predict that RED and Jim at the helm will have a much more successful company history than the Wright’s.

Thanks for the education!

Eric
 
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