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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

"The Feeling" Music Video - 24 hours to produce - Using AVID!!!

PaulClements

PaulClements

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We've done a few tricky shoots with the Red Camera but this one was a completely new challenge, so I thought it worthy of a post :)

Yesterday morning Capital Radio (London's biggest radio station) gave the band "The Feeling" the task of shooting and editing a music video in just 24 hours. Sonic was called in to provide camera gear and expertise and provide a workflow solution to allow their guys to edit online using Avid whilst the video was being shot.

The shoot wrapped at 11pm. By the time we left the set around 2/3 to 3/4 of the video had already been edited together and the rest of the footage was ready in their Avid. By around 4am this morning the edit was finished and grading was completed by 7am. The band delivered the video back to Capital Radio before the 8.30am deadline and completed the challenge.

I believe the shoot was covered by T4 for Channel 4 (One of the biggest TV stations/channels in the UK) as we were shadowed by a ten crew documentary team all day. I don't know when it is likely to air, but I'd guess this weekend otherwise it'd be old news really!

As per usual we get a shrunk down low quality video to watch - bit of a shame. But nevertheless here it is:

http://intel.capitalradio.com/Article.aspx?ArticleID=16

Hope you enjoy, cheers

Paul
 
Wow, great work guys. Really nice grading in the field a bit later in the video - reminded me of O Brother Where Art Thou.
 
G'day Paul

The Capital website now says the behind-the-scenes will be aired on Channel 4 on August 3.
 
Very Cool.

Can you describe your Avid workflow in detail?

Redline > DNxHD > Metacheater > Avid > ????

It's appreciated. Red is losing out on a job next week because a fast turnaround and Avid editing is required and no budget to go to Scratch to HDCamSR is available...

Thanks!
 
Thanks for pointing that out Adrian I hadn't seen the date.

Prep wise, everything was done on the day as far as I could tell. Crew arrived at 7.30 and started rigging various bits, we shot in the fields first whilst the rain was being rigged for the second scene before lunch. Then we shot the bikes and the carnival was last thing shot in the evening at about 8pm.

Interestingly Sean we used filters for the field shots, tobacco, chocolate or something. Although graded quite a bit of the look was done in front of the camera. Footage was tweaked before it went into the Avid and the final grade has a few further tweaks here and there. I believe it was graded at Rushes in London.

Onset post consisted of the lower portion of a double decker bus crammed full of computers running a cocktail of applications to get the job done. The whole thing was suprisingly smooth actually though. At some point we'll do a more detailed write up of the job on our new website which should go live soon.

Paul
 
Great work Paul - great looking video even in web format!

Graeme
 
The DP, Richard Mott, is a good friend of mine and picked my brain about it. Because it was sponsored by Intel they had to use PC, no macs was allowed to be used hahaahahaha.

That made it that they were left with two choices.

Capture directly from 720p monitoring output and edit for online directly.

Or capture (same way) but with burnt in time code and then on line the old school way.

It sounded to me like they were going to go for the first option.
 
In the end we went for processing everything through redcine with a basic grade, using metacheater to extract reel and timecode and importing sd online footage directly in to avid. Toyed with the idea of of capturing straight from the drive on a second camera which does work and is much quicker but would have cut our options, we wanted to be able to conform to a higher resolution in scratch at a later date. We were shooting with build 16, and processing with latest redcine without any problems. We shot 1h 46minutes of footage and managed to stay ahead with the processing and importing in to avid.
 
Hey Guys,

Well done, the results look great and good to hear you can turnaround so quickly!

Mike Costelloe
 
weirdcrew said:
The DP, Richard Mott, is a good friend of mine and picked my brain about it. Because it was sponsored by Intel they had to use PC, no macs was allowed to be used hahaahahaha.

That made it that they were left with two choices.

Capture directly from 720p monitoring output and edit for online directly.

Or capture (same way) but with burnt in time code and then on line the old school way.

It sounded to me like they were going to go for the first option.
Click to expand...
No Intel Macs too?
 
Fredrik is correct. Intel did indeed sponsor the production. Because of the nature of the sponsorship not being around Intel based macs, PC's were used, hence the need to edit with Avid. My first question to the producer was naturally "Can't we use Intel Macs?" :)

Intel did supply a bespoke laptop to edit with. I say laptop, the thing was about 3 times the normal thickness you'd expect, though I dare say any Oct core laptop is going to have to have a shedload of cooling inside it... It was a bit of a beast. Expect to see them on the shelves in about 2 years I'd guess! :)

Paul
 
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