Welcome to our community

Be a part of something great, join today!

Log in
  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Sony's BIG Announcement

Ethan Cooper said:
The updated EX1 would have made more sense if they had included the new back lit chips and if they could have added HDMI without dropping SDI.

The 350 looks nice for the ENG crowd.
Click to expand...

In the review, he says that HDMI replaced SVideo and HD-SDI is still there.
 
sven said:
I might see it as a worthfull update on the current line-up and I have some ideas about using it for some jobs where the ex-1 doesn't fit, especially handheld. I think for run and gun the rig I have just isn' t good enough and takes to long to get the camera on if it has to go very quickly.

But the most riddiculous update which imho doesn't make any sense , instead of getting forward even giving the tv stations the reason to stay in SD, which I hate btw, releasing the option to support dvcam on the ex....????WTF?????

(and this also as an ex-1 owner)
Click to expand...

At first, I thought putting SD on a next generation HD camcorder sounded crazy too, but they must have had some serious demand for it to take that step. I suppose if there is no downside to it (i.e. they lose other features because of it) and the demand is there, then can't fault them for putting it there. But I agree with you that I'd rather see us move away from SD at some point.
 
@ Tom

@ Tom

Agree with everything you say - by the way - your timelapses are absolutely the best in the world buddy.Truly inspiring - even gone across to your forum a number of times to check out technique.
 
Carmel Bruno said:
The SD option is an upgrade. It is not available as standard, so if you do not want it, you do not have to have it. But if you need it, you can pay and get it.
Click to expand...

Don't really know if SD would be considered an Upgrade.. even if they add something to the camera... :skep:
 
I love these YouTube demos that show off HD cameras but aren't uploaded in HD quality... yipee...
 
ha ha.....EX-1 evlolution.......what a big step for mankind ;-)
 
Truly ... industry breaking, really BIG, groundbreaking ... their own words

Just another jawdropping experience from Sony :001_tongue:
 
Tom L said:
They have painted themselves into a corner they cannot easily get out of....
Of all the camera companies out there, Sony is in the worst possible position to compete with Red.
Click to expand...

Red doesn't have any products in the live/broadcast/ENG/documentary market. Those markets are Sony's bread and butter. There's a reason the major division is still called Sony Broadcast. In some ways, it could be said that Red has also painted themselves into a corner by not building products for that much larger market. I'm not saying it, but the statement is just as valid. My point is that different companies have different markets that they target. Just because a company builds cameras doesn't mean they're building them for cinema use.
 
Sony makes video cameras, RED makes digital film cameras. Two markets. Two goals.
 
M Most said:
Red doesn't have any products in the live/broadcast/ENG/documentary market. Those markets are Sony's bread and butter. There's a reason the major division is still called Sony Broadcast. In some ways, it could be said that Red has also painted themselves into a corner by not building products for that much larger market.
Click to expand...

I don't get it. That's like saying Hershey's has painted themselves into a corner because they don't make bubble gum.

I'm saying specifically that Sony has painted themselves into a very tight corner when it comes to prosumer cine cameras. I don't think anyone really disputes that.
 
Tom L said:
I don't get it. That's like saying Hershey's has painted themselves into a corner because they don't make bubble gum.

I'm saying specifically that Sony has painted themselves into a very tight corner when it comes to prosumer cine cameras. I don't think anyone really disputes that.
Click to expand...

An odd question perhaps, but do we (on a RED Camera forum) actually need to debate Sony's business plans?

Not really relevant to RED is it?

A thought...
 
Tom L said:
I don't get it. That's like saying Hershey's has painted themselves into a corner because they don't make bubble gum.

I'm saying specifically that Sony has painted themselves into a very tight corner when it comes to prosumer cine cameras. I don't think anyone really disputes that.
Click to expand...

I dispute the notion that Sony competes with Red, period. They may have some products that appear to overlap in appeal to what some who are considering Red for certain jobs would consider, and there may be some limited situations where they would be compared, but in general, Sony's world is live video, broadcast, consumer, and post production. All of their products produce directly usable video images in standard video formats. That's not Red's world.

And regarding the new products, I would hardly call a 2/3 inch, shoulder mounted video camera for $22K a "prosumer cine camera." I would call it a really strong entry in the ENG/EFP/Documentary/Broadcast world, especially at that price point.
 
K Brown said:
An odd question perhaps, but do we (on a RED Camera forum) actually need to debate Sony's business plans?

Not really relevant to RED is it?

A thought...
Click to expand...

Good point K but how many posts, including this one of mine, actually serve other than to further the interests and ego of the poster? Mr Most is one of the more respected posters, I'm actually surprised he keeps posting here. Bored maybe?
 
What can be determined from all of this - RED HAS introduced disruptive technology - it has disrupted the playing field dramatically and shown that there is a growing cross over market between broadcast and cine style shooters in many sectors.

Other pioneering creative artists, such as directors and DOPs, have siezed this disruption and run with it in a number of directions, producing a wealth of results that would simply have not been possible 4 years ago, due to cost, form factor, shooting duration limitations etc.

Sony as a company reacting to this is releasing some VERY good products, to follow up on an existing very good product range (the EX series of cameras).

The biggest surprise in my opinion is the ENG camera with the SXS card technology, although they have done a smart thing from a workflow point of view by making the new EX-1R camera and this new ENG style camera compatible with XDCAM-HD as a format. For production workflows there is now a reliable archive solution that is already in the market, that matches their digital production workflow.

Post houses/TV Stations uhm-ing and ah-ing about buying XDCAM HD decks will certainly find this a compelling proposition, it really does cement a workflow.

Long story short - these aren't incredible announcements in terms of camera systems, but they are embracing their customers and listening to their customers, and providing solutions to their customers to a degree that I don't think they have in a long time.

I don't think Sony have painted themselves into a corner with these announcements. I do think they have settled on a game plan, one that would make most producers feel pretty comfortable...

Their pricing has probably been directly influenced by RED, for that we have Jim to thank. Their workflow decisions are in my mind very SONY, and I think they are actually pretty clever.

RED's disruptive technology may be fantastic and game changing, but if Sony can make producers feel confident (compared to Panasonic, and certainly compared to RED, Canon, Nikon etc.) then I think Sony may be on to a winner here.

They have shown their hand, and it makes a lot of sense. If you have the lion share of the post workflow in your corner at all price points, then you will end up with the lion share of the market, as long as your pictures are 'good enough'.

What RED is doing constantly changes the game this is awesome. What Sony is trying to do with this release is solidify the rules of the games, as it pertains to freelancers, producers, post houses, tv stations etc. I think they may well have done that once enough people really start to think about the ability of their tools to make their lives less stressful/confusing.
 
There is no doubt that Sony, Canon, Panasonic, JVC, hell even Samsung are all likely working quietly on there version of a "RED beater", the camera to end all competition.

The problem is that they're all established companies, with well established R&D departments, it takes years to break the "we'll tweak what we already have", and start from scratch as RED has.

Until they debut that creation, at a similar price point, threads like this are like the comic page in the newspaper, amusing but hardly "news".
 
I would have been exciting news if the PMW350 broke the $10k price barrier for a 2/3" camera. At $20k its a yawner. It is no doubt a solid ENG camera though. TV stations will buy them by the dozen.
 
Are we saying we don't expect the Scarlet 2/3" camera to compete in the broadcast market? Personally, I think if it does most of what has been claimed, offers both RAW and 1080RGB, has great autofocus, auto Iris, and audio section, as well as a solid workflow built into NLEs, then it should clearly compete in the broadcast realm.

Mike, I do feel your statement is true of the current situation. RED doesn't compete in broadcast right now. But would you agree that if Scarlet meets those criteria, that Sony, Panasonic, and others will then have some moves to make? In other words, if Scarlet can do what a 350 can do and more (although I concede that I still think there are going to be ergonomic factors in Sony's favor, and perhaps some other little gotchas that will make it tough in ENG situations) doesn't that put them in the scopes of Sony? Won't that influence Sony's future plans?

i don't say this with certainty, as Scarlet doesn't exist as a product in the market yet, but it seems that it is intended to compete with broadcast cams at some level.
 
You must log in or register to reply here.
Back
Top