SONYs 4k argument for distribution

[Gunleik Groven]

Well, there are 4K digital projection and 4K digital projection. One is Sony 4K SXRD (reflected LCD), the other is 4K DLP.
Different technologies, different level of quality. Worlds apart.

Sure.
Still 4k in any form will probably be better than some of the 2k projections I have had the mixed pleasure of watching...

 

[Peter Moretti]

There's actually a nice little shout out to the Red One in there:

"Some purists might argue that to fully exploit the capabilities of 4K
projection, the ideal starting point would be 4K digital cinematography.
Here again, 4K is making great strides. Current digital cameras achieve
resolution up to 3K. Several companies are now racing to introduce the
first digital cinema cameras to attain full 4K resolution. Recent history
leads us to expect digitally-originated full 4K movies soon."

That's not the F35 they're talking about.