SHOE LACE PROMO, SHOT ON EPIC MX

[James Falco]

Hey guys, this was shot a while back, but was never published online.
So I figured its worth sharing:
https://vimeo.com/gmdthree/aiprime

I hope you dig it, cheers.

///

 

[Mike Quill]

Never thought a shoe lace commercial could be so awesome!

 

[James Falco]

Haha, thanx Michael.

After all its leather laces. ; )

///

 

[James Falco]

Some exclusive behind the scenes of the set up:
[video]http://vimeo.com/gmdthree/aibts[/video]
PASS: aibts

The motion was shot with a Zeiss ZE 100mm macro and with a Canon cn-e 50mm.

The still portion of the same set up was shot on a medium format Mamiya DF+ with a Leaf Aptus back.
All with a 120mm macro.

http://gmdthree.blogspot.com/2013/09/photo-shoot-for-aglit-italy.html

There was one lace used for each hole, to achieve the spider like set up.

 

[Jon D Kline]

This could be used in a demonstration for good product lighting. I love how the leather shine plays off the key during the rotation.