Mel Matsuoka
Well-known member
It was not merely a marketing tool. It was a tool to sell Apple hardware. They released FCS 3 to keep people interested and attached to their system while they continue tinkering with snow leopard. I would venture a guess in saying that after snow leopard and before FCS 4 we will get new compositing software. Think of the advances that 64bit offers to pro applications. The creative professionals like us are the ones that are going to need and shout the benefits of 64, and what better to show it of than hollywood using nice new macs. average consumer is never gonna notice that much of a difference.
Yeah its a long shot. Yeah, I am probably wrong. But I like Shake and I am a pretty hopeful guy who likes to imagine that something good will come of all this. Regardless, i will continue using shake until it is no longer reasonable to do so.
Your optimism is admirable, but in this case, misguided.
Ron Brinkmann has stated on numerous occasions that he considers Shake to be deader than dead, with very little chance of "Phenomenon" ever seeing the light of day.
Brinkmann also mentioned on Twitter last year that during his time with the company, Apple never really gave Shake and the ProApps division credit for hardware sales. This isn't surprising. My guess is that most of the serious Shake-based VFX houses were/are running Shake on Linux, which makes sense when you consider the significant cost-savings of building out a Linux based shop, vs. a Mac based one.
Shake did not make money for Apple. Apple, being a public company, is obligated to its shareholders to make money, and not waste resources on non-profitable endeavors. Ergo, "Phenomenon" will not happen
As a die-hard, daily user of Shake, I wish none of this were true (and I'm willing to eat my words if we're all eventually proven wrong). But there is absolutely no evidence to indicate otherwise.