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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Scratch?

Shawn Nelson

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Okay...dumb question time....I'm going to reveal my lack of knowledge here...but how much does Assimilate's Scratch cost? I've heard now several times that it's the "only" solution for a raw DI. I'm afraid to know the cost, but I want to know.
 
i believe Scratch is a a modular type program ...all depends on what you want/need ... i think top of the line is DI real time out to projector ...
they will not quote prices here ... you can email Lucas and discuss your needs/wants ...
 
Any prices at all? I prefer to know if I'm even in the ballpark before making a call.
 
Scratch... I'm afraid to know the cost, but I want to know.

Holy crap. OMG - I just got schooled in another thread that asking the cost of Scratch in public is rude. Apparently that should be obvious.

We're basically Borat.

needless to say... I've got no clue.
 
I asked for the costs of the SCRATCH™ Data-Centric Workflow Solution™ at the Assimilate IBC stand and the representative woman told me approximately about 100.000 Euro or 137.000 US$ for the 4K (hardware+software).
 
$137k?? Wow, I thought it was somewhere in the $10k->$30k region. Well if what you were told is accurate, that definitely means its not for individuals and its only a corporation thing.
 
"I thought it was somewhere in the $10k->$30k region"

perhaps what you need is in that range ?

if you had only heard of the name RED & i told you a RED with master primes will cost you 200K !
would you look into it a little more or just figure RED is out of your price range ?

do you really need a real time 4k DI system ?
how many times are you going to go out FILM ?
price what you need !
 
do you really need a real time 4k DI system ?
how many times are you going to go out FILM ?
price what you need !

You have to know the price to price what you "need". If someone's offering all that capability for $300 then I need it. If it's $200,000 then I guess I don't need it. "Need" is really the wrong word.

Your whole rant could be applied to a RED if you think about it - just change the price up or down and the number of people who "need" RED would change dramatically.

I think the repeating theme here is people don't really understand Scratch's general price parameters vs. what it's capable of in its diffferent configurations.
 
You have to know the price to price what you "need". If someone's offering all that capability for $300 then I need it. If it's $200,000 then I guess I don't need it. "Need" is really the wrong word.

Your whole rant could be applied to a RED if you think about it - just change the price up or down and the number of people who "need" RED would change dramatically.

I think the repeating theme here is people don't really understand Scratch's general price parameters vs. what it's capable of in its diffferent configurations.

Brilliant post.
 
>Brilliant post<

Totally. I guess I just don't understand why it would be rude to ask the price of a product that is being sold.
 
This has been hashed out in this thread:
http://www.reduser.net/forum/showthread.php?t=4142&page=2

2-
I guess I just don't understand why it would be rude to ask the price of a product that is being sold.
It's not rude to ask the price of a product. It's hashed out in the thread above.

3- In the particular case of Scratch, please contact Assimilate off-list as they would prefer to discuss pricing privately.

Email me offlist at lucas at assimilateinc dot com...

I believe part of the reason is to avoid misconceptions as to how much it costs. It may be that exchanges like the following are exactly what they wish to avoid:

I asked for the costs of the SCRATCH™ Data-Centric Workflow Solution™ at the Assimilate IBC stand and the representative woman told me approximately about 100.000 Euro or 137.000 US$ for the 4K (hardware+software)

$137k?? Wow, I thought it was somewhere in the $10k->$30k region. Well if what you were told is accurate, that definitely means its not for individuals and its only a corporation thing.

Scratch would be selling like hot cakes if they where priced like RED.

So anyways, to re-iterate, please contact Assimilate privately if you would like to know pricing.
 
I believe part of the reason is to avoid misconceptions as to how much it costs.

The whole "email me and we'll chat" thing is the exact wrong way to avoid misconceptions. It perpetuates them. This is the Internet. Red just launched for real. Newbies will show up every day for quite a while into the future needing an education. Everytime Scratch is mentioned they'll say "what's that and how much is it". And then some user is going to jump on them just like in this thread. And me in another thread.

That's the way it's going to go down every time. It's going to alienate not only those who ask, but many lurkers who are following along. Their first impression of Scratch will be negative - and it's awfully hard to recover from that.

The way to handle it is post the minimum price on their website. Entry level Scratch workstations start at "$" and offer the ability to do this... many different configurations to suit all needs are available, please email or call and Janice our blonde bombshell techno diva stripper will configure your system lke it's never been configured before. <<-optional.. probably work in LA or Texas though

At that point posters will refer new customers to that page. Clients will contact Scratch for further info if they can afford it and they are prequalified sales leads. Win, win.

I should get a consulting fee for this post.
 
The whole "email me and we'll chat" thing is the exact wrong way to avoid misconceptions. It perpetuates them. This is the Internet. Red just launched for real. Newbies will show up every day for quite a while into the future needing an education. Everytime Scratch is mentioned they'll say "what's that and how much is it".

That's what happens every day on the Internet, and it's primarily because most of the time these questions are asked, they're being asked by those who can't afford what it is they're asking for. They are looking for the magic bullet price-wise - the thing that does something they couldn't really afford for an amount they almost can think about affording. Clearly, Red is in that category. But Red is a hardware product that has a unique value and a unique corporate structure. The problem for Assimilate is that in the world of software (and BTW, Scratch is a software product - there is no such thing as a "Scratch Workstation," although there are recommended hardware combinations), selling purely on price is the quickest way to business oblivion. Assimilate is a small company that has no need to sell the millions of seats that Apple does - in part because it would be next to impossible to support them, and in part because like Red, it's always been a developmental work in progress. That's one reason why a lot of us who use it like it, but it's also why selling on price would cause a destructive change to what the company was set up to be, severely alienating their user base - not a good idea.
 
That's one reason why a lot of us who use it like it, but it's also why selling on price would cause a destructive change to what the company was set up to be, severely alienating their user base - not a good idea.

Selling on price is an entirely different discussion. I don't believe anyone is asking them to drop their price in order to compete with Color. I'd say you totally misinterpreted this thread if you think that's what people are talking about.

I can promise you one thing, they'll make a helluvalotta sales pitches to unqualified buyers if they don't indicate a minimum price range. Small companies usually don't have that kind of time to waste. Customers don't either.

IMHO , the biggest reason not to indicate any price at all is if they are wheeling and dealing with every buyer and the price for the same thing is reasonably different from one client to the next. Nothing wrong with that per se, but it does create a dillemma. You need keep everything very hush hush.

Good luck with that these days. It's not 1972.
 
I asked about the price for Scratch a couple of times in another thread, but I never received an answer. Maybe the answer is: "If you need to ask, it's probably too much."

I think there should be a Reduser special discount.

http://www.reduser.net/forum/showthread.php?t=3684

Hi Curran,

Please email me offlist at lucas at assimilateinc dot com for pricing information.

Lucas
-----
ASSIMILATE, Inc.
LA, CA, USA
 
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