Rumor that Apple will sell Final Cut & Pro Apps

[Jeff Coatney]

Apple just put Blockbuster and Netflix in it's gunsights with the new Apple TV, so I'd say that keeping a developmental edge in media creation would be a key component of their strategy on that front. For me, that indicates keeping FCP and the other Pro Apps on the reservation.

 

[MichaelP]

When it comes to distribution, it doesn't really matter what was used to shoot it, cut, it, mix it, etc. As long as there is a market for it, they will sell it. That's why content is king.

Michael

 

[Thomas Mathai]

True content is king.

But it wouldn't hurt Apple if it was shot, cut, mixed, and distributed through their software and hardware.

 

[Seán_T]

I'm curious, Sean - since i like to learn, and meaning no disrespect, could you tell me how Final Cut has failed the pro market - what would make it pro and less prosumer?
D

Ok I'll bite.
Going over the same ground thats been covered before, off the top of my head I would say improvements could be made in: Toolset, Render Speed, the ability to keep its render files when you reopening a sequence(a problem not every user has), Media Management (Avid MC is still better, I know the 1st assistant editor on a big 6hr mini series that said he would quit if the show went FCP rather then MC).

And of course the biggest problem is QUICKTIME if you could use DPX files natively that would sell a lot more FCP's to highend post houses (yes glue tools helps but its not perfect).

That being said I use FCS for all my personal projects, but I avoid it at the office because I work with clients in the sessions.

 

[Jim Hoffman]

I was just at a product demo sponsored by Apple and AJA - they made comments how Apple was working with AJA to improve communication between their products - especially COLOR - sounds like they're still developing things.

 

[Videoteque73]

COLOR - sounds like they're still developing things.

Yeah, thank God, they are selling it for months now...