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I just read 2 interesting articles over at Studio Daily. First was their IBC newsletter that starts with "Resolution is king here at IBC in Amsterdam " and then another http://www.studiodaily.com/2012/09/roger-deakins-digital-odyssey-not-in-4k/ .
First article.. we are happy to see our friends at almost every other company enter the 4k Space.. It was getting lonely there for awhile. The more cameras and more projects that are shot in 4K everyone wins. 4k Televisions and Projectors are starting to trickle into the market and we are even seeing laptops and ipads blow past 2k in resolution. This means that the customers are starting to see what most of you have been seeing for the last many years.. that 1080p (and 2k) just isn't enough. Looking around at IBC that message is pretty clear, just as Studio Daily points out.
The 2nd article, with the legendary Roger Deakins commenting on his new film confused me a bit though - not Roger's comments, He seems to get it.. he at least seems to know that he needs to get to 4K and is ending up there the only way he can ( uprez ) .. so that part isn't confusing... But the part that stumped me was the comments from someone at ARRI where that person seems to really think 2K is enough.
Everyone has heard RED scream that 2K isn't enough for years. Hell... when the original Scarlet came out of the oven and we actually shot it.. we discovered 3K isn't even enough.. You guys know where we stand.
So instead of me telling you one more time why we think 4K (and above) is needed.. I thought I would let Arri actually tell you why 4K + is so great.
Yes.. ARRI.
Someone over there did a ton of tests between 2K and 4K a while back and in every test the conclusion was the same.. It really is a great read.
http://www.efilm.com/publish/2008/05/19/4K plus.pdf
Just one of the great take-aways from this article is that ARRI actually calculated the resolution people experience in the theaters... Their diagram shows that even the back row being able to absorb 3K is a great visual.
I hope the person that wrote this still has their job.. if they don't, call me.

First article.. we are happy to see our friends at almost every other company enter the 4k Space.. It was getting lonely there for awhile. The more cameras and more projects that are shot in 4K everyone wins. 4k Televisions and Projectors are starting to trickle into the market and we are even seeing laptops and ipads blow past 2k in resolution. This means that the customers are starting to see what most of you have been seeing for the last many years.. that 1080p (and 2k) just isn't enough. Looking around at IBC that message is pretty clear, just as Studio Daily points out.
The 2nd article, with the legendary Roger Deakins commenting on his new film confused me a bit though - not Roger's comments, He seems to get it.. he at least seems to know that he needs to get to 4K and is ending up there the only way he can ( uprez ) .. so that part isn't confusing... But the part that stumped me was the comments from someone at ARRI where that person seems to really think 2K is enough.
Everyone has heard RED scream that 2K isn't enough for years. Hell... when the original Scarlet came out of the oven and we actually shot it.. we discovered 3K isn't even enough.. You guys know where we stand.
So instead of me telling you one more time why we think 4K (and above) is needed.. I thought I would let Arri actually tell you why 4K + is so great.
Yes.. ARRI.
Someone over there did a ton of tests between 2K and 4K a while back and in every test the conclusion was the same.. It really is a great read.
http://www.efilm.com/publish/2008/05/19/4K plus.pdf
Just one of the great take-aways from this article is that ARRI actually calculated the resolution people experience in the theaters... Their diagram shows that even the back row being able to absorb 3K is a great visual.
I hope the person that wrote this still has their job.. if they don't, call me.
