Replacing a Stolen Red Cam

[Mark L. Pederson]

Hi Mark,

But if somebody offered you $60,000 for your reservation, you are unlikely to make that in profit by mid 2008. I must be missing something.

Stephen

I don't know if I understand you correctly - but if someone offered Offhollywood $60,000 for one of our reservations - I would laugh and say "THANKS, BUT NO THANKS"

We'll make WAY MORE than $60,000 per camera BEFORE 2008.

And besides, why the HELL would I want to sell a piece of HISTORY?

 

[Stephen Williams]

I don't know if I understand you correctly - but if someone offered Offhollywood $60,000 for one of our reservations - I would laugh and say "THANKS, BUT NO THANKS"

We'll make WAY MORE than $60,000 per camera BEFORE 2008.

And besides, why the HELL would I want to sell a piece of HISTORY?

Hi Mark,

I am interested to find out this time next year how you got on.

Stephen

 

[laguun]

I don't know if I understand you correctly - but if someone offered Offhollywood $60,000 for one of our reservations - I would laugh and say "THANKS, BUT NO THANKS"
We'll make WAY MORE than $60,000 per camera BEFORE 2008.

We will not certainly make that much in 2007 (our reservations are quite a bit later than yours), however we will probably have an extremly fast breakeven with the movies already scheduled. heck, i have 130 shooting days until november, now if i would have the reds already now *sigh*... our hdcams are completly booked out, i even won´t have a camera for our own use in september...

And besides, why the HELL would I want to sell a piece of HISTORY?

that, so far, is one of the most fascinating aspects of the whole red story.
- history in the making
- an manufacturer, who listens, influences and is -really- interested in the product, not only in the business - and indeed was able to transform creative input of its customers in real product advantages.

 

[Mark L. Pederson]

Hi Mark,

I am interested to find out this time next year how you got on.

Stephen

I'll keep you posted, Stephen.

For the record, I'm not a "shooter for hire with camera" or a "rental house" -that's a pretty risky business model -

my company provides production and post production services specializing in emerging technologies - AND we produce for hire and develop and produce our own content - we make money from WHAT WE KNOW and WHO WE KNOW and WHAT WE MAKE - not what gear we own - for us ... it's about staying right on the BLEEDING EDGE of what's here and what's coming ...

 

[PaulClements]

we make money from WHAT WE KNOW and WHO WE KNOW and WHAT WE MAKE - not what gear we own - for us ...

Surely that means you'll make no money from your RedOne's then lol

(Yeah I know I'm being a smart arse!)

 

[Mark L. Pederson]

Surely that means you'll make no money from your RedOne's then lol

(Yeah I know I'm being a smart arse!)

TOUCHÉ!!

Okay, I confess ... I AM getting LOTS of meetings with "significant" potential clients because "our directors want to shoot RED", etc., etc.

So yeah, you're right - the GREAR WE OWN is critical - but I think you get what I was TRYING to say ....

 

[laguun]

TOUCHÉ!!

Okay, I confess ... I AM getting LOTS of meetings with "significant" potential clients because "our directors want to shoot RED", etc., etc.

So yeah, you're right - the GREAR WE OWN is critical - but I think you get what I was TRYING to say ....

hehe... yes.

i can also confirm, that the rental biz is risky, for many reasons. also, clearly, several reservation holders underestimate the necessary invest in gear as optical, support systems etc, manpower , as 24/7service if necessary, fallback and replacement, maintenance, insurance etc.

also, gear is just one side of the business. you have to have good partnerships with several clients, mutual trust and better knowledge about any aspect of the business than your usual customer.

production and service is the main revenue anyhow, i don´t have the figures for 2007, but as guestimate i would say >60% revenue is from creative service & production here.

btw offhollywood, let me mention 2 things: 1) nice work you are doing! 2) i am -so- jealous about your reservation number