Tom Lowe
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Is transcoding necessary for Red footage? I work with R3D files directly in Premiere. Can't Avid also do this?
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Is transcoding necessary for Red footage? I work with R3D files directly in Premiere. Can't Avid also do this?
The Genesis, F35 and Alexa are all good cameras and can be used without hesitation. All have some pretty great projects on their resume. The biggest difference between the 1080P cameras and RED is the resolution (obviously). In the future, when 4K distribution becomes a reality, we think that being "future-proof" will be a big deal. That's why we started with 4K.
We have had a lot to learn over the past 3 years to catch up in some areas. We think we have done that with our color science and post options. The big advantage we have is mobility. Shooting REDCODE RAW is a primary example. No big boxes and ever improving color science makes REDCODE one of our biggest advantages.
No company has a monopoly on usefulness. There are cameras that can perform from many companies. We are happy to now be included on the list... instead of being called a scam. Those days are long past... mercifully.
EPIC and Scarlet represent our version of the future. Resolution, dynamic range, compact, easy to record to small solid state memory, good color science, an SDK program to include all industry players in RED workflows, incredible price/performance, and a willingness to listen to our customers hopefully make us a good option for many projects. Good news is you have choices.
Jim
The Genesis, F35 and Alexa are all good cameras and can be used without hesitation. All have some pretty great projects on their resume. The biggest difference between the 1080P cameras and RED is the resolution (obviously). In the future, when 4K distribution becomes a reality, we think that being "future-proof" will be a big deal. That's why we started with 4K.
We have had a lot to learn over the past 3 years to catch up in some areas. We think we have done that with our color science and post options. The big advantage we have is mobility. Shooting REDCODE RAW is a primary example. No big boxes and ever improving color science makes REDCODE one of our biggest advantages.
No company has a monopoly on usefulness. There are cameras that can perform from many companies. We are happy to now be included on the list... instead of being called a scam. Those days are long past... mercifully.
EPIC and Scarlet represent our version of the future. Resolution, dynamic range, compact, easy to record to small solid state memory, good color science, an SDK program to include all industry players in RED workflows, incredible price/performance, and a willingness to listen to our customers hopefully make us a good option for many projects. Good news is you have choices.
Jim
& picked up HDR along the wayIn the future, when 4K distribution becomes a reality, we think that being "future-proof" will be a big deal. That's why we started with 4K.
Norway is AFAIK only installing 4k projectors onwards...
(snip)
... in the meantime 80% of movies are still shot on film.
Watch how fast that changes. :blink:
Terry, I have no doubt it will change eventually, but I don't think it will happen overnight. Maybe 5 years from now 90% of movies will be shot digitally, maybe not. Personally I just love that cinematographers and filmmakers can have so many different tools and options to tell their stories. Choice is always a good thing..
I always remember the time when i was a young aspiring photographer and i met an old time pro and i asked him about the new digital cameras that were coming out. He said digital would never take off (i think he mumbled something about dynamic range), so forget it and go with film. I listened to him. I will never make that mistake again.
In defense of the Genesis, however, I'd say that it came out of the box more or less with excellent color and contrast reproduction, and with a well-trod HD post workflow behind it, and a well-designed LOG format that worked in a wide variety of color-correction devices. There's a good reason why so many Hollywood features and TV shows have been shot with it. And the footage didn't suffer from being mishandled the way Red footage could if the workflow wasn't properly thought-out.
This is the main reason the Alexa has taken off for TV work, the simplicity (and thus low cost) of importing Apple Pro-Pres files into the post workflow.
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