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I spoke with 2 german distributors today, both are pretty interested to have a less complicated and less expensive route to the 2K and 4K projectors in the cinemas. red ray will, for the reasons you mentioned, never be an replacement to dci, but an alternative in many scenarios.If people are thinking theatrical distribution; forget it. Do you have any idea how paranoid those people are? Have you read the DCI spec. document? Advertising however is a whole different ball game. Those people actually want other people to see their content; as big and bright as possible.
Especially for smaller films (10-30 copies), cult & classics, premieres, -press presentations-, festivals etc DCI certainly isnt as fast and flexible as it is wanted to be. red ray would fill the niche excellent, maybe not for the mayors, but certainly for the average mid-budget german production.
Also, many masters are shown without copyprotection, i know that first hand, as we often rent out HDCAM vtrs or 2K discrecorders while Berlinale for exactly that purpose.