RED Oscars or Eyeballs

[Scot Yount]

So, before the Academy Awards on another website, much was made of RED's absence in some rather important categories in a post called, "Which Cameras Were Used on the Oscar-Nominated Films of 2015?" Here is what I am wondering. Christopher Probst, a frequent poster here was kind enough to tell us about his work with the RED Dragon on Taylor Swift's Blank Space music video.

I wonder aloud as this video nears an incredible 575 MILLION VIEWS, if all of the Oscar nominated films combined will see that number of eyeballs. Ever. Just sayin'

 

[Gavin Greenwalt]

I kind of stopped caring about view count on projects a while back. I discovered early in my career that there is usually a directly inverse relationship between the quality of a product I produce and the number of views it's going to get. I've worked on some really cool groundbreaking projects before and they usually get viewed by a "handful" of people. I also directed a video whose initial ad-buy was 30,000,000 impressions. I was way more excited when my cool project broke 10,000 views. The top video on our company's youtube channel has 4,000,000 views. It's an animation for walmart, blegh. Meanwhile Kindle Unlimited one of our coolest videos in the last year or two has 100,000 views on Amazon's official Youtube channel. I can't explain it.

 

[Kemalettin Sert]

if we care about viewers Red Epic wrote history with Gangnam Style.

 

[Lakis Amarantithis]

Oscar nominated films do not represent the highest quality films produced in a year neither hits in youtube represent the best music videos produced. By far. Not even an indication.

 

[Christoffer Glans]

Oscar nominated films do not represent the highest quality films produced in a year neither hits in youtube represent the best music videos produced. By far. Not even an indication.

By far? That's just not true. Even if the general note is that it's not, films like Birdman is a pretty damn worthy winner and blows away most of the films produced last year. But the bottom line is still that the Oscars is considered a high point for a film production and it is a boost both for sales and general opinions. So whatever anyone thinks of it, it's still a "mark of quality" that matters.