RED future...

[Ryan Nichols]

It’s the Patent, it’s that simple. For any other company to-do-it, they would have to invent different way of doing-it.

Humberto Rivera

I'm sure there are plenty of those in RED's name. Probably the codec and the sensor. So for someone else to do it they would have to spend even more time/money coming up with a codec AND hardware. That would take a very long time.

 

[Leo Sardello]

...See, Jim has created this mantra that "in the beginning people thought we are a scam, but we showed otherwise." It has a nice ring to it. But I don't know who exactly are those people who thought it was a scam...

The thing is, way back when RED was announcing their intentions they weren’t the only ones. I remember being at one of the NAB shows around that time and can think of at least two other booths that had people boasting that they were going to be making advanced cameras at reduced prices. I don’t remember who those others were now because they didn’t last like RED has.

At that time there was a general sense among many that what was being offered by the big camera companies was technology that was overpriced and deliberately inferior. Some people were hacking into their cameras to pull raw sensor data off the chip and bypass the onboard compression schemes. There were even a few places you could send your camera into to get such a modification done.

So, along with RED there were several other “grassroots” camera companies that were vying to become the next leap in price/performance in an industry dominated by Sony, Panny, Arri and the like. And none of them had a shipping product.

Believe me, I am whole-hearted glad that RED made it. That they pulled through and delivered a real product that has now become not just another camera but a go-to one is truly awesome. But back when they were one of several companies with big claims and no shipping product, it wasn’t unreasonable to be skeptical.

What set RED apart was Jim. None of the other companies had an already successful businessman at the helm. And with the history of Oakley in one’s mind it was easier and more exciting to believe in RED than the others. So I remember thinking “Man I hope one of these guys pulls through on this, the industry needs it... If I were a betting man I’d back this RED company as the most likely to succeed. Only time will tell if anyone does though.” And RED did. They proved themselves.

At least that’s how I remember it. Congrats team RED!

 

[Alain DEUDJUI]

I was in sync since day one with Jim vision because it was also wine but didn't dare imagine the future.
Yes i will repeat myself ;

"Movie Making is now a Democratic state of Mind because of Jim Jannard ,while the Best Engineers for the new Era in the business are with the Red Digital Cinema "

Those who believe i am wrong don't need to post my views out of this forum and Online.Instead refute it right here in this Forum .

Thank You.

 

[Dj Joofa]

1) It's a RED operation.
2) It's located in Texas.

I am not sure how big is Red's Austin setup. People have given me various estimates from very small, like a science project lab in Stuart English's home, to slightly bigger. I suspect I once ran into Stuart at Whole Foods (Google if you don't know what is that) in Austin, but I did not ask if he was really Stuart.

But one thing is for sure, if Adam Wilt had visited Red here in Austin, my fellow Austinites would have treated him with Texan hospitality - still can't believe those LA people didn't even bother to provide him lunch and the poor soul had to buy a small coffee (who knows a left over from Schika the animal) at Red from his own pocket!

Joofa

 

[Alain DEUDJUI]

The thing is, way back when RED was announcing their intentions they weren’t the only ones. I remember being at one of the NAB shows around that time and can think of at least two other booths that had people boasting that they were going to be making advanced cameras at reduced prices. I don’t remember who those others were now because they didn’t last like RED has.

At that time there was a general sense among many that what was being offered by the big camera companies was technology that was overpriced and deliberately inferior. Some people were hacking into their cameras to pull raw sensor data off the chip and bypass the onboard compression schemes. There were even a few places you could send your camera into to get such a modification done.

So, along with RED there were several other “grassroots” camera companies that were vying to become the next leap in price/performance in an industry dominated by Sony, Panny, Arri and the like. And none of them had a shipping product.

Believe me, I am whole-hearted glad that RED made it. That they pulled through and delivered a real product that has now become not just another camera but a go-to one is truly awesome. But back when they were one of several companies with big claims and no shipping product, it wasn’t unreasonable to be skeptical.

What set RED apart was Jim. None of the other companies had an already successful businessman at the helm. And with the history of Oakley in one’s mind it was easier and more exciting to believe in RED than the others. So I remember thinking “Man I hope one of these guys pulls through on this, the industry needs it... If I were a betting man I’d back this RED company as the most likely to succeed. Only time will tell if anyone does though.” And RED did. They proved themselves.

At least that’s how I remember it. Congrats team RED!

I am with you here and it take more than two balls to shake a cartel offering inferior technology for the price of a Roll Royce .

 

[Ryan Sparks]

I'm sure there are plenty of those in RED's name. Probably the codec and the sensor. So for someone else to do it they would have to spend even more time/money coming up with a codec AND hardware. That would take a very long time.

There are probably more patents than any of us could imagine, patents do not become public until they are granted, so it is impossible for us to know what cool stuff they have in the pending process. Well once again I will be too excited to sleep...

 

[Vishal Prabhakar]

way to go : RED RED RED RED RED RED RED RED RED RED RED RED RED RED RED RED RED RED RED RED RED RED RED RED RED RED RED RED : stupendous

 

[Will Devine]

I'm sure there are plenty of those in RED's name. Probably the codec and the sensor. So for someone else to do it they would have to spend even more time/money coming up with a codec AND hardware. That would take a very long time.

Beyond that, look at RED's price points in Market Segments. Why would other companies come into this market. Profit margins must be tight when you consider the manufacturing process nessesary to build such a quality product.

Redcode, Redray 4K delivery, and the Red Sensor Program... Very interesting few years ahead for the Red team and the Motion Picture Industry Large and Small. I would love to have seen what Jim and Co. had just seen before starting this thread.

P.S.
The other conversation going on in this thread is very odd indeed.

 

[Cory Mitchell]

I remember the feeling I felt when I saw that original one page info image about the Red.

More than anything, to me, what I think Red is a testament of is what is possible when a group of people are ambitious, and willing to break/make the rules without any need to pay off a back log of outdated technology, and free from the bureaucratic schlock that almost all other technological companies have to wade through.

You guys have already, literally, changed the world, and I congratulate you for doing so. Jim, you and your team are truly inspiring.

 

[Duncan Thompson]

Imagine if when the Scarletts are released, RED launches RedRayYouTube for vision sharing. 3k-6k real time viewing on a dial-up modem. OKay, okay. Enough.

 

[Duncan Thompson]

I am not sure how big is Red's Austin setup. People have given me various estimates from very small, like a science project lab in Stuart English's home, to slightly bigger. I suspect I once ran into Stuart at Whole Foods (Google if you don't know what is that) in Austin, but I did not ask if he was really Stuart.

But one thing is for sure, if Adam Wilt had visited Red here in Austin, my fellow Austinites would have treated him with Texan hospitality - still can't believe those LA people didn't even bother to provide him lunch and the poor soul had to buy a small coffee (who knows a left over from Schika the animal) at Red from his own pocket!

Joofa

Jesus Christ, Joofa. What is your problem? Wilt missed lunch as a result of his own enthusiastic enquiries:

To quote Adam Wilt: <<We’ve now worked through lunch; I apologize, but Jim says it’s probably better for him anyway.

“If you’ve got the time, I’d like to show you something else.” I readily agree >>

And he was given a coffee from the staff refrigerator (he didn't pay for it):

Adam Wilt reports that he << received no material compensation from RED, other than a Starbucks Coffee Frappuchino from the company fridge >>

Just go quietly man.

 

[Philip Lipetz]

The problem with forums like this is that tech visonairies such as Jim and Steve Jobs deliver not what people want but what will change what people want....

When Jim posts a thread like this he is not communicating tech info or marketing promises but expressing the wonder and bliss that happens when you merge with new possibilities and your frame of reference changes...

As a communicator I recognize that to Jim, or any person who experiences this transformation, the most important message is not standard tech or marketing buzz but to simply share the realization that the product can produce one of those moments of ecstatic transformation that become highlights of our lives...

From watching this forum for years I have come to realize that the RED team and many of RED's critics disconnect from eachother simply because some people do not understand what Jim and the RED team members are saying, or what is driving them. With transformative products the thing that drives the team is the experience of transformation, AND the possibility of sharing that transformative experience.

...

A visionary has to create a transformative narrative shared by all of the development team, and while it is essential for product development it also can create problems when it comes time to share that vision with the outside world. The way the team talks internally has so much history that it is tempting to share what seems to work, but the outside world does not share that history and so will be blind to what seems obvious to the visionary.

This means that the visionary is caught in a no win situation. To communicate with the outside world means giving up what is needed to keep the team working, the internal narrative; but keeping the internal narrative interferes with The visionary's ability to clearly articulate external communications.

This is the problem faced by a truly innovative company. So far the only solution seems to be to bring on a person who acts to translate the internal imperatives to the external world. This is what Google and Facebook had to do, some companies merely bring on marketing types like me. In either case it can be very difficult to do while maintaining a high pace of innovation. The external narrative cannot supplant the vision that drives the internal team.

This is not a an issue of demoing the product, or sales, but translating the founder's vision into a external language.

I think that much of Red's image problems are not justified when seen from the perspective of the internal narrative, but exist because no one has translated it for the public. Much of this forum has assimilated the internal narrative, and Red has done a wonderful job at doing that. Now that mass production is about to start I hope that Red recognizes the need to reach people who are not members of this forum.

But then Jim's last venture was a miracle of niche marketing. Absolutely brilliant.

 

[Sergiy Kolokolkin]

Is Joofa promoting his plugin, or he took on a mission to entertain Red User readers?

 

[Dj Joofa]

Is Joofa promoting his plugin, or he took on a mission to entertain Red User readers?

Haha, you don't even know the history behind the plugin. It started from a discussion right here at RedUser and I developed an initial version of it. The intention was to provide it free. But, as always, there was little interest in a free product, so I discontinued it. It is not even available on the website if you have bothered to click the link.

I never advertise any products that we develop on forums including RedUser.

Joofa

 

[Ryan Sparks]

Mr. Jannard, I just politely asked that which individuals are here that are sensor team which you said post here. I just don't see what is the big deal in identifying them.

Joofa

Either you are supremely ignorant or have an agenda. First of all what good would releasing the names of the sensor designers do for red users? Let's just assume for a second you do not have a vested interest in this. It is pretty much common knowledge that industrial espionage, reverse engineering etc. is rampant in almost every industry (especially the world of tech), so obviously releasing the names of the engineers (wizards?) responsible for developing your technology would be a bad idea. I am sure red has them under very tight NDA/non competes but I am sure the competition would do anything to get a few minutes alone with one of the engineers. Red is an extremely transparent company but there is a difference between being transparent and being stupid. A move like that would only benefit the "competition" (I use that word very generously).

 

[Ryan Sparks]

Just noticed I started writing that comment at like 7:30est, before I opened my emails only to post it just before 10... I really need a new assistant, emails are such a time vacuum...

 

[Steve Sherrick]

I suggest we move away from the identity of RED's sensor designers and put the thread back on track. Some of us are guilty of of going on tangents, derailing threads, myself probably included. Let's not suck the life out of this one as the guys are obviously pretty excited about the future that they are seeing unfold in front of them, and I think it would be best to embrace that excitement and keep things on track.

 

[Alain DEUDJUI]

A visionary has to create a transformative narrative shared by all of the development team, and while it is essential for product development it also can create problems when it comes time to share that vision with the outside world. The way the team talks internally has so much history that it is tempting to share what seems to work, but the outside world does not share that history and so will be blind to what seems obvious to the visionary.

This means that the visionary is caught in a no win situation. To communicate with the outside world means giving up what is needed to keep the team working, the internal narrative; but keeping the internal narrative interferes with The visionary's ability to clearly articulate external communications.

This is the problem faced by a truly innovative company. So far the only solution seems to be to bring on a person who acts to translate the internal imperatives to the external world. This is what Google and Facebook had to do, some companies merely bring on marketing types like me. In either case it can be very difficult to do while maintaining a high pace of innovation. The external narrative cannot supplant the vision that drives the internal team.

This is not a an issue of demoing the product, or sales, but translating the founder's vision into a external language.

I think that much of Red's image problems are not justified when seen from the perspective of the internal narrative, but exist because no one has translated it for the public. Much of this forum has assimilated the internal narrative, and Red has done a wonderful job at doing that. Now that mass production is about to start I hope that Red recognizes the need to reach people who are not members of this forum.

But then Jim's last venture was a miracle of niche marketing. Absolutely brilliant.

Please Jim need to listen here for a moment .What philip is saying here is really profond and translate the vision of a master to Neophytes .

 

[Christian Munoz D]

I suggest we move away from the identity of RED's sensor designers and put the thread back on track. Some of us are guilty of of going on tangents, derailing threads, myself probably included. Let's not suck the life out of this one as the guys are obviously pretty excited about the future that they are seeing unfold in front of them, and I think it would be best to embrace that excitement and keep things on track.

Well said Steve!

just one last thing.

I am not sure how big is Red's Austin setup. People have given me various estimates from very small, like a science project lab in Stuart English's home, to slightly bigger. I suspect I once ran into Stuart at Whole Foods (Google if you don't know what is that) in Austin, but I did not ask if he was really Stuart.Joofa

Joofa, be aware you are not allow to enter WholeFoods market.........


.

 

[Ryan Sparks]

I suggest we move away from the identity of RED's sensor designers and put the thread back on track. Some of us are guilty of of going on tangents, derailing threads, myself probably included. Let's not suck the life out of this one as the guys are obviously pretty excited about the future that they are seeing unfold in front of them, and I think it would be best to embrace that excitement and keep things on track.

I completely agree. I think everything that needed to be said has been already (had to add my two cents of course). So lets all get back to the speculation. Monstro sensor? 4k projectors? What could get Jim, Jarred and the red team so excited?