Red Footage?

[Carl Owens]

Hi Jim & Team Red,

In the Red Universe, should the term "footage" be replaced with something more accurate?

How about "Rawage" or "Redage" or ....... ?

Carl

 

[Alexander Ibrahim]

Ha.

Funny.

I'll be sticking with "footage" though.

The reason is simply that there is no standard relation between any technical feature of digital media and its quantity/quality.

Until we do have a widely accepted standard, footage will remain.

We got close for a little while with "card." I remember on my first Star Trek shoot we were shooting DVCPRO HD on 4GB P2 cards, and they ran about the same length as 1000' film mags.

Of course that went the same way as every other technology- it changed. Cards got bigger, we started being able to record different formats (AVCIntra, XDCAM EX) at different data rates (We had 35, 50 and 100Mbps)

So suddenly a card meant many different things.

So long as things change meaning that fast, people will probably stick to the old vernacular.

 

[Curran Giddens]

We should keep the names as a tribute to our dear, soon to be departed friend for the last 100 years.

 

[Andrew Rieger]

Film will never die. With the industry going digital, I can see independents shooting on film due to the increased availability of film cameras. Additionally, developers may lower prices to stay competitive. Kodak and Fuji cant afford for film to die so they may reduce prices as well. I hope to see new era of traditional film shooting within the next decade.

We have a tendency to want to try different things. Those who shoot of film are interested in Red because of the quality, cost savings and relative ease of use. The next generation of filmmakers will be taught on cams like Red due to the fact that schools will invest in the technology to stay relevant. Thus, they will look to film as the the new and different.

I am a still photographer and as a student, I witness many of my peers who only have shot digitally, trying their hand in the darkroom with traditional film and falling in love with the format. There are a ton of mint condition 35mm Nikons, Leicas, Canons, Contax's ect. on the market that are just waiting to be reused and I can see Arri's Aaton's and Panavision's being given a new lease on life after digital officially becomes the mainstream format.

As much as we love our RED's who doesn't dream of having an Aaton Penelope, Arri 435 or Panavision cam? I would look great next to your 5K Epic sitting in the living room.

 

[Curran Giddens]

Film will never die. With the industry going digital, I can see independents shooting on film due to the increased availability of film cameras. Additionally, developers may lower prices to stay competitive. Kodak and Fuji cant afford for film to die so they may reduce prices as well. I hope to see new era of traditional film shooting within the next decade.

We have a tendency to want to try different things. Those who shoot of film are interested in Red because of the quality, cost savings and relative ease of use. The next generation of filmmakers will be taught on cams like Red due to the fact that schools will invest in the technology to stay relevant. Thus, they will look to film as the the new and different.

I am a still photographer and as a student, I witness many of my peers who only have shot digitally, trying their hand in the darkroom with traditional film and falling in love with the format. There are a ton of mint condition 35mm Nikons, Leicas, Canons, Contax's ect. on the market that are just waiting to be reused and I can see Arri's Aaton's and Panavision's being given a new lease on life after digital officially becomes the mainstream format.

As much as we love our RED's who doesn't dream of having an Aaton Penelope, Arri 435 or Panavision cam? I would look great next to your 5K Epic sitting in the living room.

Kodak doesn't need to sell any film to stay in business. Besides, manufacturing less and less film doesn't mean lower and lower prices. They can only lower the price so far...

I agree with you on one thing though. Those old film cameras will look great sitting in the living room on a shelf....

Still photography is entirely different. People have dark rooms in their house. And there is still a price/performance advantage in some cases. For example my roomate shoots medium format film and then develops very large prints by himself. To buy a computer printer of the same quality would be way too expensive for him....

 

[Andrew Rieger]

Kodak doesn't need to sell any film to stay in business. Besides, manufacturing less and less film doesn't mean lower and lower prices. They can only lower the price so far...

I agree with you on one thing though. Those old film cameras will look great sitting in the living room on a shelf....

Still photography is entirely different. People have dark rooms in their house. And there is still a price/performance advantage in some cases. For example my roomate shoots medium format film and then develops very large prints by himself. To buy a computer printer of the same quality would be way too expensive for him....

I'm not sure, Kodak still has a pretty large film division and they will fight like hell to prevent film from dying out. Their website has a bunch of stuff about film vs. digital. The switch is inevitable but I am willing to bet that film students and future filmmakers will desire to shoot in the format because it is different. Right now, the film stock, development and telecine process is the only thing that is pushing digital forward. If there was no cost and ease of use benefit, digital would go no where.

Film will always have it's place. What is preventing people from setting up their own film lab in a basement? In a decade, I'm sure you can get a used Spirit 2K system pretty cheap and set up your own darkroom for cine applications. I am sure that someone has done it already. If you cut out the middle man, the cost go drastically down. Sure, its a pipe dream but it would be really cool.

Back to photography, I also shoot medium format (Mamiya C330 TLR) and yes, there is a cost benefit in that format, the only format digital can't touch (along with View Cameras). Sure, there are digital Hasslelblads but they are more expensive than the Red One which does not make a lot of sense but they sell very few of them so I guess there comes a price with exclusivity.