question on advertising...

[Robert Kurhajetz]

just wondering.....Has RED ever spent any money on either traditional magazine or on-line advertising?

 

[Jay A. Kelley]

I'm pretty sure the answer is "no".. They live on free press and word of mouth.

Unless you cound trade shows and shipping TED all over the country.. Then yes they pay for it.
Jay

 

[Gavin Greenwalt]

Yeah I'm sure their NAB booth wasn't free. I also imagine they manufacture extra prototypes to show off. So there are additional costs in creating something to look at.

Also their website and product renderings take time/money.

But when you're only selling to ~6k customers it's pretty easy to reach them directly. RED can also rely on its rental network. It's the job of IndieRentals to keep their REDs busy. It's also the job of owner/operators to continue working. So a lot of RED marketing is handled by the customers to the secondary market. Just like Clairemont is an active marketer of Sony solutions as well. It's in their best interest to build sales for a product they offer.

It's the Microsoft Approach. Let your vendors and partners handle the customers.

 

[Robert Kurhajetz]

As Scarlet and RED Ray is introduced do you believe that the current trend with RED of steering clear of traditional advertising venues is likely to change or do you think that they'll stay their current course?

 

[Chris Kenny]

It depends on whether Red views those products as legitimately mass-market products or still as industry-targeted products. Red is doing things interesting enough that I think there's little need for industry advertising; everyone in the industry is already paying attention.

(One exception might be that they might want to take out a couple of ads in trade publications with very simple graphically illustrated workflow explanations, to correct all the hilarious misconceptions floating around.)

 

[Eirik Tyrihjel]

RED has built a reputation fast, a reputation that has reached well into beginners, students, still-photographers and other groups that aren´t currently their primary costumers - they got so far with tradeshows, word of mounth and articles, it wouldn´t suprise me if the Scarlet fixed lens version will do extremly well without any traditional ads. And then why should they spend money on it?

With RED it´s not uncommon that people approach us (while we are out shooting) and go "Hey, that´s so cool, that´s the RED ONE camera, WOW!", I mean this thing has a reputation that keeps suprising me again and again.

 

[Erik Bien]

My geeky little fantasy is RED's first-ever traditional media buy being one of those full-page "For Your Consideration" ads Kodak, ARRI et alia place in American Cinematographer to highlight productions which used their stuff and are up for Academy Awards.

 

[Pietro Impagliazzo]

My geeky little fantasy is RED's first-ever traditional media buy being one of those full-page "For Your Consideration" ads Kodak, ARRI et alia place in American Cinematographer to highlight productions which used their stuff and are up for Academy Awards.

I'd LOL at that. :rofl:

Maybe with a cinematographer in a sexy pose looking at the lens and the sayings below him:

"He'll never shoot film again..."

 

[reader1]

I'm pretty sure the answer is "no".. They live on free press and word of mouth.

Jay

I agree to it. because of its new thought to conservative design ideas, it sets up a huge waves both in motion picture and the press. In one word, due to its cheaper, but higher picture quality, which can match with film, it spreads out promptly in the circle without aid of traditional magzine and media.