Dylan Macleod CSC
Well-known member
People are renting RED-MX's for peanuts here now and there isn't an Alexa in the city that has a day off. That is a fact, like it or not and I would bet my bottom dollar it's happening almost entirely because of the pro-res option. The added cost of Alexa body out weighs the added cost of processing and conforming .R3D for commercial/video production companies at the end of the day, not to mention the faster delivery times and lower storage space demands.
Sorry to sidetrack...
Although the pro-res option is an advantage, I don't think this is the motivating factor. It's the additional dynamic range. I own a red and "if" I am asked which HD format I'd rather shoot - I am currently saying Alexa. I did a commercial recently where the agency producer had done his own test and was touting the "flexibility" of Alexa footage. It's a combination of factors giving the Alexa an advantage - DR and ProRes.