Cory Mitchell
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- Mar 15, 2007
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What bothers me more than anything is how other companies hold back their technology so they can put it in next years update. I LOVE that RED does not do that. Red puts in the best they have at that time, and when they realized that they were going to continue to progress they changed and made a modular system. Canon and the C300 is a great example. They've already announced the C500, even though the C300 still new. They had the technology, but held on to it when they realized (from my point of view) that their C300 wasn't good enough (it was not future proof at all).
I remember watching Panasonic, Canon, JVC and Sony for their new cameras and always being disappointed when they only now added stereo sound, or added 1080p that wasn't really 1080p, or 720p that was two 640x720 sensors so that each half of the picture was slightly different. And the whole 1080i thing. Ugh. I understand that they had their markets but their upgrades were only ever incremental, with technology they could have put in the previous model. I remember seeing real 1080p pro cameras for $100k+.
And then Red came along. I know it's not all about resolution, but the point is that they aren't holding back cards so they can incrementally update over the next 5 years to technology they have today.
Thank you Jim and Co, for really pushing the envelope instead of trickling down mediocre technology in incremental upgrades. Thank you.
I remember watching Panasonic, Canon, JVC and Sony for their new cameras and always being disappointed when they only now added stereo sound, or added 1080p that wasn't really 1080p, or 720p that was two 640x720 sensors so that each half of the picture was slightly different. And the whole 1080i thing. Ugh. I understand that they had their markets but their upgrades were only ever incremental, with technology they could have put in the previous model. I remember seeing real 1080p pro cameras for $100k+.
And then Red came along. I know it's not all about resolution, but the point is that they aren't holding back cards so they can incrementally update over the next 5 years to technology they have today.
Thank you Jim and Co, for really pushing the envelope instead of trickling down mediocre technology in incremental upgrades. Thank you.