Gavin Greenwalt
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Interesting...some people scream "awesome" and "fantastic" even when something bad / unpleasent seems be ahead.
Looks like Mr. Jannard is preparing us for price changes and fps restrictions. But let`s wait and better restrain praises until that moment...
Well... it's the challenge of RED hyperbole. When you announce that it's going to dwarf a previous announcement that was led up to be the third coming of christ we assssume the changes are for the better.
The fact of the matter is Red is competing with Canon and Nikon now. Both are saying "We make the world's best SLRs and by the way you can shoot 24fps motion." RED has to challenge them with "We make some of the best sensors in the world oh yeah and we can also shoot stills."
My suspicion is that they're up playing the challenge of a motion sensor to tell us "Canon isn't going to catch up on the motion front for some time. We know it looks like they're really really close but it's a false comparison."
But regardless photographers are jumping on the 1080p DSLR bandwagon. RED needs to hit the <$5,000 market with a product that competes with the D10 etc. Maybe sacrifice some resolution and make it 3k. who knows. But that's my impression. The perception is that Canon's offerings are "Good enough" to most still photographers. They might make DPs and VFX Sups cringe but it looks pretty when there isn't too much motion.
I'm not certain what sacrifice RED is going to need to make but I would be pretty confident that tommorow's announcement is going to be framed as a Canon Killer. Maybe the S35 Scarlet will be nixxed in exchange for the FF35 scarlet. Maybe the resolution will be backed off in exchange for cost and fps. After all they keep reminding us it's the processors that are expensive. 4k is easier than 6k regardless of the 'size' of the pixels. 3k is 4x less computer intensive than 6k. 1/4 the DSPs would be a huge cost savings I imagine. Less heat. Smaller package.