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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Ohmygosh...

there is economies of scale in going all s35 , course that isn't the best choice in every situation but for what most here do film , documentary , commercials , psa and music videos it rocks
 
also being able to mass produce those new primes might bring the costs down too. its harder to make lenses for smaller sensors anyway
 
the ability to turn on a dime is what makes jim/red very dangerous to his competitors. its really messing with their drip fed half upgrades
 
This is good news. Can't wait for all of the juicy details.

I think the changes might be that the specs are better than even what RED was planning for. And that maybe they underestimated the robustness of the hardware and are able to kick the specs up a notch. Bam!

...Did I just quote Emeril? Weird...
________
Small Vaporizers
 
How can a head shaven, Oakley wearing, cigar smoking tough dude like Jim say things like "Ohmygosh"? ...I don't know, RED is loosing credibility fast, I'm going back to Sony!
 
Phil Jordan said:
I can't remember if Canon is still even alive anymore, but they either just had a heart attack, or rolled over in their grave.
Click to expand...

LOL :rofl:
 
Great stuff,.. keep it coming !

See you at the Rio!

Dave
 
Well if we consider that Jim show us just 2 generations old designs, wonder what we can expect next
:reddevil: :couch: :drool5:
 
Here is my prediction ........
Essentially there will be NO Scarlet.
It's all going to be Epic
(or maybe no Epic, then all Scarlet, but not both)
I'm betting the Scarlet name and product line/philosophy will be used.

Also how is a company to project prices, given the Democratic induced hyper-inflation ... to come?
 
Change can always be a little nerve-wracking, but as artists, I think most of us understand the persistent, gnawing impulse to continuously improve our work. That unending pursuit of perfection is a joy to watch, but sometimes an agony to experience. Good luck guys.

:beer:
 
with0m said:
EDIT: Does anyone get why Jim has about the same amount of success with the exact opposite of Steve Job's 'Tomorrow it's in the shops'-philosophy?
Click to expand...

It's a matter of knowing his customer.

Jim has made us feel like we are going on a great adventure, and so it is natural to witness the breakthroughs and the setbacks alongside him. It's almost like he's a character in our lives, even if we don't know him personally.

The whole story of RED, where Jim decided that existing cameras were just not good enough for him, and decided to make his own camera, is immensely appealing in this age where most people would rather complain than act.

This creates an emotional bond, strange as this seems, that would make it very difficult for Canon or Sony to lure back RED customers, even if they manage to make technically similar equipment.

Of course some people love this and some people hate it. Those who love predictability would be better off sticking with Canon and their incremental upgrades. But I sense that many people in the digital filmmaking world shared Jim's frustrations and this made them primed for a more "REDvolutionary" idea.

I might add, though, that Steve's marketing isn't that different. I remember waiting about 3-4 months from announcement to ability to purchase for one of the first PowerMac G5s. The iPhone took about six months from announcement to introduction. Steve has made us wait too.

The main difference is that by the time Steve tells us about something, he has a concrete, specific product. RED does not. They have what they think is close to their eventual product, and it changes over time until introduction, normally getting better while hitting the same price point.

I think each strategy is correct for the specific customers. Hey, we're creatives. For the most part, we love surprises as long as they are pleasant ones, and we tend to not be great at making deadlines. Just like Jim :-).

D
 
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