Steve Conry
Well-known member
I'm having trouble wrapping my head around the math on this upgrade. I spoke with a RED rep at NAB about it too, and after going through it with him, he was a little stumped too. He ended up just kind of smiling and shrugging his shoulders and then said, "yeah it might not make sense to upgrade to be honest..."
Here's what I'm seeing:
I have an Epic MX body, originally purchased for -- ~20k.
In order to move to Weapon I must upgrade to Dragon -- $12,500
I also must buy a new Mini-Mag system, presumably w/ at least 2 cards, reader, side module -- $6,600
Then I must buy the Weapon -- $34,500 (lowest spec model, with limitations--fps, warranty, etc.)
So not including my ~20k original purchase, I'd have to spend about $53,600 to upgrade to Weapon.
As part of the upgrade program, RED will then offer me $13,000 off this price, bringing the total down to $40,000 for the Weapon body with basic accessories.
---note---
If I had uprated to Dragon prior to seeing Weapon specs, I would have saved $3,000 on Dragon, and gotten another $2,500 credit toward Weapon, bringing the total to $34,500. Which is ironically the exact cost of buying a brand new Weapon outright. If i had decided to put a deposit down before nab was over, I would also get a $5,000 accessory credit--however, this would quickly be spent on accessories I essentially already have for Epic, but no longer work with Weapon. So that is kind of a wash, especially since it's no longer an offer...
---
All this said, what I am having troubling working out is why it is in my best interest to "upgrade", when it is basically the same cost as buying a new one, only you don't get the second camera. It seems that the traditional model of camera companies obsoleting their own products every couple years would actually be better in this case. While I don't subscribe to the idea that my Epic is suddenly obsolete simply because there is a new one, I do think this is an odd pricing structure/business model given RED's motto of "Obsolescence Obsolete". It seems RED has "obsoleted" their camera (and most of its accessories) just as any other company would--the only difference is they are asking customers to trade in their camera as a down payment on the new model, at a very low valuation. If I upgraded to Weapon, before getting into accessories I'd be into RED for 60k, and only have 1 camera. With most companies, 60k buys you two or more high-end cameras.
Until the Weapon is available in the flesh and proves its worth 35k+ to me, I just don't see a reason to commit to it. And for the life of me, I can't see any reason to "upgrade" at all. Personally, I'm leaning toward doubling down on MX and picking up another body w/ some cards and accessories, at an all time low in the near future--or going a different direction on my next camera. The MX is an awesome camera and having another would be really valuable to my team.
I am really confused though... Am I missing something?
Here's what I'm seeing:
I have an Epic MX body, originally purchased for -- ~20k.
In order to move to Weapon I must upgrade to Dragon -- $12,500
I also must buy a new Mini-Mag system, presumably w/ at least 2 cards, reader, side module -- $6,600
Then I must buy the Weapon -- $34,500 (lowest spec model, with limitations--fps, warranty, etc.)
So not including my ~20k original purchase, I'd have to spend about $53,600 to upgrade to Weapon.
As part of the upgrade program, RED will then offer me $13,000 off this price, bringing the total down to $40,000 for the Weapon body with basic accessories.
---note---
If I had uprated to Dragon prior to seeing Weapon specs, I would have saved $3,000 on Dragon, and gotten another $2,500 credit toward Weapon, bringing the total to $34,500. Which is ironically the exact cost of buying a brand new Weapon outright. If i had decided to put a deposit down before nab was over, I would also get a $5,000 accessory credit--however, this would quickly be spent on accessories I essentially already have for Epic, but no longer work with Weapon. So that is kind of a wash, especially since it's no longer an offer...
---
All this said, what I am having troubling working out is why it is in my best interest to "upgrade", when it is basically the same cost as buying a new one, only you don't get the second camera. It seems that the traditional model of camera companies obsoleting their own products every couple years would actually be better in this case. While I don't subscribe to the idea that my Epic is suddenly obsolete simply because there is a new one, I do think this is an odd pricing structure/business model given RED's motto of "Obsolescence Obsolete". It seems RED has "obsoleted" their camera (and most of its accessories) just as any other company would--the only difference is they are asking customers to trade in their camera as a down payment on the new model, at a very low valuation. If I upgraded to Weapon, before getting into accessories I'd be into RED for 60k, and only have 1 camera. With most companies, 60k buys you two or more high-end cameras.
Until the Weapon is available in the flesh and proves its worth 35k+ to me, I just don't see a reason to commit to it. And for the life of me, I can't see any reason to "upgrade" at all. Personally, I'm leaning toward doubling down on MX and picking up another body w/ some cards and accessories, at an all time low in the near future--or going a different direction on my next camera. The MX is an awesome camera and having another would be really valuable to my team.
I am really confused though... Am I missing something?
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