New Cooke Panchro Pricing

[Todd Anderson]

As per e-mail for those who signed up for the newsletter (for those of you that haven't heard):

"For your eyes only

While you've been waiting patiently for information from Cooke, Cooke has been working diligently in Leicester, putting the finishing touches on the new Panchro.

You are the first to hear this news - before it goes to press and before it goes public on our website. Therefore, you can be one of the first to pre-order the Panchro by Cooke:

At NAB we showed you the drawings and promised great pricing, and we're delighted to confirm the Panchro by Cooke 18, 25, 32, 50, 75 and 100mm lenses start at just $7,400 each. A set of five lenses incorporating the 25 through 100mm focal lengths has a special price of $33,600. Deliveries begin end of 2009.

You can order the lenses as a set or individually. Deliveries begin end of 2009.

We are beyond mere drawings on paper. We will have the 25mm and 100mm Panchros available for viewing at IBC, Amsterdam, this September in Cooke Optics booth 11.D10. Contact Chris Brnic (chris@zgc.com) at +1-973-335-4460 for more information and to place an order.

For updated specifications on the Panchro by Cooke, go to www.cookeoptics.com. If you have other questions, please reply to this email."


I still hope they surprise us and make them T2.4. But I guess that may be unlikely for fear of cannibalizing their S4's. Doing the math, the set price would bring the per lens cost down to $5,600 a lens, which is pretty remarkable. Though, I wish the pricing on the single's were closer to the $6,500 range.

Todd


p.s.: I just posted this over at cinematography.com, too

 

[Nils J. Nesse]

Doing the math, the set price would bring the per lens cost down to $5,600 a lens, which is pretty remarkable.

The set price is only the 5 lenses from 25 to 100mm. 33600/5=6720. So a "complete" set with 18mm will be $41k.

I still hope they surprise us and make them T2.4

Indeed.

I love Cookes, but T2.8 is no good -- unless you already have a set of faster lenses.

 

[Robert Horwell]

They missed out the 40mm from the panchro series, probably my favourite lens along with the 100mm. I would rather have the 40mm than the 32mm to be honest.

 

[albert rudnicki]

Releasing T2.8 Prime lenses in a year 2010 is a waste of time and money.

 

[Charles Angus]

Releasing T2.8 Prime lenses in a year 2010 is a waste of time and money.

I would tend to agree. With fast, sharp zooms out there like the Fujinon 18-85 T2, I see little advantage to T2.8 primes.

 

[Chris Bell]

With the Lomo Superspeeds about to hit, I think cooke is going to have a hard time selling these. The Lomos are T1.3 and you get 18,25,35,50,85 for mid $30s.

Same for the Zeiss Compact primes, too many slow lenses in their set and pricey.

 

[Sanjin Jukic]

I think that people are still not getting it.

Cooke Panchro supposed to be based on FF3mm still photo lens optical design that Cooke was famous before they started to make any cine lens.

The image circle for that FF35mm should be something like a 43mm+.

In that circle is "mostly" difficult to reach lens speed faster than f/2.8 and to keep lens perfect out of many issues (CA, sharpness in all apertures, distortions, etc,...).

Have a look at middle format lenses (Hasselblad/Zeiss) and they are all "too slow" (for S35mm) but they were used in IMAX shots of "Dark Knight" (65mm) and performed excellent.

For cine S35mm case the lens optical design can reach a certain super speed @ T.3 for all set as Carl Zeiss did with its own Master Primes recently and HS design a long before.

At the moment Leica M series has the fastest lens at FF35mm range that is Leica Noctilux-M 50mm f/0.95.

I have older Canon FD super speeds 24mm f/1.4, 50mm f/1.2 and 85mm f/1.2.

They are a bit better optically then newer EF designs and they are sharp as a razor @ wide open!!!

If you like so called "Cooke look" then go for those cheaper Cooke lenses.

 

[Cüneyt Kaya]

cant see one reason to use T2.8 primes for regular shoots...only 3D comes to my mind.

 

[Victor Papalucas]

So if we are getting soon larger sensors (Epic Monstro,...) then those newer redesigned Cooke Panchro are pretty attractive option.

What are you talking about ?

Cooke Panchro:
Max. Format Covered 30mm diagonal Super 35 format

 

[Sanjin Jukic]

What are you talking about ?

Cooke Panchro:
Max. Format Covered 30mm diagonal Super 35 format

You are right for that specs because I didn't check it before I wrote wrong but now is edited.

 

[Victor Papalucas]

Compact primes are the best option for FF35. Fantastic lenses !

SET: £ 24,999.00

 

[Mitch Gross]

The Zeiss Compact Primes are currently the only PL mount primes for sale that cover the full FF35 image. And as I repeatedly tried to tell people before and during NAB, prices did in fact come down for them. We sell them for about the same price RED sells their Pro Primes. They are very nice lenses, and note that they only weigh 2.2 pounds -- a huge deal when shooting handheld.