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I remember when we started RED you could count the number of digital “cinema" cameras on the market on one hand.. and still have some fingers left over.
Walking around the show floor this year, its pretty clear things have changed.
As a customer, the freedom of choice just gets more and more complicated. But the one thing that is clear - our dedication and commitment to make the best cameras and sensors on the planet seems to be more important than ever.
The DRAGON continues to be the highest resolution camera with the most dynamic range in the smallest form factor, and now with DRAGONcolor it is also the camera with the best color science, all while shooting to the incredibly powerful, unbeatable REDCODE RAW. It is ONE camera that can do it all… and do it all incredibly well.
Right now our number one priority is taking care of our customers - and at the top of that list is getting Dragons into all of your hands.
We have a lot of great stuff to announce tonight but the biggest news is not the promise of the future, but the promise of today.
We are guilty of making you wait. And wait and wait and wait. And then wait some more. Taming the Dragon was truly the hardest thing we ever have done.
Now that we have, we just can’t seem to make them fast enough.
In the past few weeks we have wrestled with throwing out the stage process, narrowing the upgrade windows and/or bumping people that didn’t react quickly enough to upgrade notices.
We are not going to do any of that.
Instead, we are bringing in the reinforcements. Training an army to attack our manufacturing lines. It will take a bit to get everything in place... and it will cost us a hefty equipment investment to complete, but its going to allow us to get cameras out in record numbers, which means Dragons, both upgrades and new orders, will get in your hands sooner rather than later.
You guys have been the best customers a company could ever wish for.
In the end, that is all that really matters.
Thank you for choosing RED.
Now on to the fun stuff….
Walking around the show floor this year, its pretty clear things have changed.
As a customer, the freedom of choice just gets more and more complicated. But the one thing that is clear - our dedication and commitment to make the best cameras and sensors on the planet seems to be more important than ever.
The DRAGON continues to be the highest resolution camera with the most dynamic range in the smallest form factor, and now with DRAGONcolor it is also the camera with the best color science, all while shooting to the incredibly powerful, unbeatable REDCODE RAW. It is ONE camera that can do it all… and do it all incredibly well.
Right now our number one priority is taking care of our customers - and at the top of that list is getting Dragons into all of your hands.
We have a lot of great stuff to announce tonight but the biggest news is not the promise of the future, but the promise of today.
We are guilty of making you wait. And wait and wait and wait. And then wait some more. Taming the Dragon was truly the hardest thing we ever have done.
Now that we have, we just can’t seem to make them fast enough.
In the past few weeks we have wrestled with throwing out the stage process, narrowing the upgrade windows and/or bumping people that didn’t react quickly enough to upgrade notices.
We are not going to do any of that.
Instead, we are bringing in the reinforcements. Training an army to attack our manufacturing lines. It will take a bit to get everything in place... and it will cost us a hefty equipment investment to complete, but its going to allow us to get cameras out in record numbers, which means Dragons, both upgrades and new orders, will get in your hands sooner rather than later.
You guys have been the best customers a company could ever wish for.
In the end, that is all that really matters.
Thank you for choosing RED.
Now on to the fun stuff….
looking forward to another great NAB. Looking forward to seeing everyone tomorrow at the booth.
