Nab 2010 mx reel

[Michael Cioni]

Hello all-

In preparation for the quickly approaching Red User 2010 event, we are now collecting new Mysterium X footage for a special edition "RED MX REEL."

If you read posts on this forum (as well as others like it), you'll notice the notion of end-to-end 4K DI is under some scrutiny. Most of the scrutiny seems to be stemming from a fiduciary perspective, which I agree is perhaps the most difficult areas to get dependable information due to the small number of people actually delivering 4K on a regular basis. But in terms of end-to-end 4K DI with efficient RED supported tools, the price is often as attractive to a producer as the images are to a DP. -And that combination is good for business.

Now the reason this pertains to the new MX Reel is because of the other elements up for discussion in the end-to-end 4K DI debate. Over the past several years, my team has had a sort-of "4K DI checklist" that includes many of the hurdles and challenges that make 4K DI unconventional (keeping in mind this has noting to do with 4K DI being unnecessary, which we feel it is). This year, three major hurdles have been overcome, making 4K DI so much more efficient.
1. Higher effective resolution at the source (thanks to the 3.6K MX sensor)
2. DI real-time 4K playback with unlimited secondaries (thanks to RED Rocket™)
3. 4K projection with 3000:1 contrast ratio with "dark-chip" technology and 21,000 lumens of projectable brightness (thanks to the SXRD T420)

At this year's RED User event, everyone in attendance will see a new level of image quality never experienced at previous NAB events. Keeping in line with RED tradition in making these events as personable as possible, we want to feature MX footage from the community. There will be other M footage on display as well.

If you have MX footage that you can clear for demonstration purposes, please send them to LIGHTIRON Digital for consideration in the reel. As always, you are welcome to send reference stills and notes, but we can only accept source R3Ds due to the amount of footage, the nature of offline and online approval, and need for consistent processing and compilation color science.

Submissions can be made in 3 ways:

1. You may upload small batches of R3Ds to my web FTP site (please email me after you see the upload is complete)
[webftp.lightirondigital.com | user: nab | pass: mx
2. You may submit data DVD-R's or BluRay's
3. You may send spinning drives or thumb drives (which we will return)

Thanks in advance to all who can contribute. Even if you can't submit footage, the bottom line is to show up and see what is happening in the world of RED, the world of MX, and the world of 4K.
If you have additional quesitons, feel free to PM me or contact me at LIGHTIRON.

best,
michael


Michael Cioni
CEO,
LIGHTIRON Digital
5805 West Jefferson Blvd
Los Angeles, CA 90016
p: 310.559.5400
c: 323.428.6767
f: 323.488.9618
www.lightirondigital.com
__________________
Michael Cioni
Founder, CEO
LIGHTIRON DIGITAL
www.lightirondigital.com

 

[Tim Whitcomb]

Michael is the BEST!

 

[TedRed]

We are looking to gather your best M-X RED ONE shots to include in the next reel we create... We are targeting premiering this reel at NAB and then it will be used at RED Studios Hollywood and other venues throughout the year to showcase what's now possible with the new sensor.

So send Michael the shots you think really showcase the power of M-X, we will start to create this reel soon.

+ Ted

 

[CJ Roy]

Michael-

We can donate a couple shots from our Vegas aerial library for the presentation, shot with the MX, if interested.

Library viewable here: http://dcaerials.com/las-vegas/

Let me know which ones you might be interested in. cj at cjroy.net

-CJ

 

[Shawn Nelson]

what's the deadline for submission?