- Banned
- #21
Of course I know that Autodesk and Quantel have other products... but your statement was specific to DI. : )
Lucas,
Your DI solution is in the desktop software market.
Scratch isnt widely used yet as DI yet, and to play a important role in any desktop market, you need a solid market share our a diversified portfolio.
Look what happened to the 3D animation market, alias power animator, tdi|wavefront explore, the softimage classic... all once 50.000$ products, all manufacturer bought, all product discontinued.
The exact same market mechanics are working on the DI software market since 2007, and all mayor players have a widespread portfolio, and massive userbases.
Any small softwarehouse, as assimilate, who wants to secure its customers investments and its own future, should have a clear strategy to deal with this.
scratch is missing the opportunity to become the defacto default red workflow, as the price is not right for reds clients.
When in ~60 days the redcode raw fileformat will be disclosed, you will have competition. I suppose with your 50.000 price tag you will loose 1000s of potential customers owning the red camera to two certain other manufacturers already in Q2/2008, which will offer $$$$ DI/conform solutions which arent less powerful than your system and will then get the positive buzz and become the "defacto" red workflow - what assimilate is missing as opportunity right now. If you dont want to catch up with reds revolutionary pricing, somebody else will soon.
anyhow, i am leaving for a trip to costa rica today, and i expect you to fix all this until i return in 8 days