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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Mark Toia for JEEP.

This work is so amazing that it creates a Theophany...............wow!
 
One other note about Mark. Whenever I find myself in a funk, or making excuses why I can't do something, I think of him and his approach to filmmaking. Going back to the early days of RED he never makes excuses. He was using the QT proxies that RED One generated to edit with while others complained about workflow. He edits on planes between locations. He'll do his own color on major campaigns if he wants full control. He'll do some of his own VFX. Whatever it takes to get the job done. And he seems to do it at an incredible pace. Honestly, wish I had half the skill and energy he has. His attitude should inspire all of us.
 
Yep...brilliant.
 
Zeb B said:
Gorgeous and amazing cinematography. Would love to see a cut without the Jeep bits. It's like trying to watch an awesome tribute to an ancient, deeply spiritual and non-materialistic culture with a Jeep pop-up ad every 20 seconds. They couldn't be more different in what they represent in my mind.
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Agreed Zeb. No offense Mark, the cinematography is hands down masterful.
The Jeep shots so poignantly stand out against this very sacred and special culture built on the very antithesis of consumerism.

I struggle with this in my own work, we dig hard to find that special nugget of human emotion for the consumer to connect with and then slap a label on it. Such is the way of the world.

Anyway, I guess it's part of a different discussion.

Very well done Mark.
 
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Philip Lanyon said:
Agreed Zeb. No offense Mark, the cinematography is hands down masterful.
The Jeep shots so poinently stand out against this very sacred and special culture built on the very antithesis of consumerism.

I struggle with this in my own work, we dig hard to find that special nugget of human emotion for the consumer to connect with and then slap a label on it. Such is the way of the world.

Anyway, I guess it's part of a different discussion.

Very well done Mark.
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Agree with both Zeb and Philip on this.
 
I think we need to be more careful what message we put out. How is a Jeep- a brand derived from the killing machines used by the military industrial complex, connected with -I'm no expert on cultures- one of the most peaceful culture, religion, philosophy as we know it. It makes very little sense and I see absolutely no connection.
As for the visuals, stunning-definitely Marks hand in it...
 
Admittedly, the Jeep angle is a tough sell here amongst the gorgeous cultural shots. But I'm guessing this is a new market they are targeting and this was the concept they ran with to connect cultures.
 
Russ Fill said:
Great work thanks for sharing. Wondering who the colorist was...really made the difference.
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From what I've seen, he likes to play with the color himself, but wondering if he edited this on a laptop, while on a plane, as well :P
 
Zeb B said:
Gorgeous and amazing cinematography. Would love to see a cut without the Jeep bits. It's like trying to watch an awesome tribute to an ancient, deeply spiritual and non-materialistic culture with a Jeep pop-up ad every 20 seconds. They couldn't be more different in what they represent in my mind.
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Cinematography was amazing. But yeah, I kept thinking that none of the people in the video would want that Jeep driving around in their village. Or that they were somehow lost in India. But purely from a visual standpoint, beautiful!
 
Great visuals but I just didn't see the tie-in with the car. And while there just wasn't enough time spent on the individual scenes to digest them all without stopping the video, nothing really sticks in my mind.

I don't feel the urge to rush out and buy a Jeep... ever. '-)
 
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