MacBook 'Brick' - this sounds cool as hell!

[Noah Kadner]

For all you Mac lovers out there, is Apple about to redefine the very process of manufacture and deliver ultra cool MacBook Pros in one swoop? Read on:

http://9to5mac.com/macbook-brick

Excerpt:

The MacBook Brick is a block of high-quality, aircraft grade aluminum. It is the beginning.

The beginning of what?

It is the beginning of the new Apple manufacturing process to make MacBooks. It is totally revolutionary, a game changer. One of the biggest Apple innovations in a decade.

The MacBook manufacturing process up to this point has been outsourced to Chinese or Taiwanese manufacturers like Foxconn. Now Apple is in charge. The company has spent the last few years building an entirely new manufacturing process that uses lasers and jets of water to carve the MacBooks out of a brick of aluminum.

(Yes, this sounded a bit crazy to us as well. But our source is adamant so bear with us. He says Apple has built a manufacturing process that would make Henry Ford proud.)

This isn't entirely new. Steve Jobs has always had a fondness for having his own plant to produce computers. In 1990, he built a totally automated plant in Fremont California (thanks PED) that could build NeXT machines with only 100 workers. It was a "plant with just about everything: lasers, robots, speed, and remarkably few defects." Unfortunately, the demand wasn't very high at the time. However, Jobs remarked, "I'm as proud of the factory as I am of the computer."

-Noah

 

[Martin Weiss]

In 9 days we - supposedly - know more.

 

[kidrobot]

Yeah but the Red One has RAW and no rolling shutter and it costs only a fraction compared to the competition.

(just in case)

 

[Priyesh P.]

Yeah but the Red One has RAW and no rolling shutter and it costs only a fraction compared to the competition.

(just in case)

good that you point it out. we shouldn`t forget this!

 

[Andrew Walker]

This sounds badass. Now all they need to do is have a tough book shell and the MacBooks could become a great field computer. What I mean by field computer is one that could be thrown around and dirty and still work fine.

 

[michael zaletel]

Just curious. Could the Red One, Epic or Scarlet be manufactured using this method or is it only cost-effective on super high volume?

-shooter