Stephen Williams
Well-known member
If you understand normal manufacturing margins, RED won't lose any money on the R1/Epic trade-in program. In fact RED will probably make a good bit of profit since it should generate sales of a couple thousand Epics to the existing R1 owners as opposed to the 200 or 300 R1 owners that would have bought epics without the trade in program.
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Selling direct. with customers paying for delivery doesn't hurt either