Mark L. Pederson
REDuser Sponsor
one important one being that status quo seems to win over innovation far to often.
Battistella
I believe that if the innovation in our industry provides enough benefit - savings of time & money being the key driver - but not the only driver of adoption of course - it will win in the end.
It takes education - and it takes a loud voice (aka "evangelist" aka "marketeer") and it takes a few risk takers (aka "early adopters").
Typically, if the early adopters achieve success with the innovation - they become the evangelists. The "thought leaders".
In our industry - CASE STUDIES are key. Everyone likes to follow.
"Fincher edits a feature on Premiere - it worked for him - we should consider editing on premiere", etc.
It just takes time. You can't stop it - it's coming - it's only a question of how soon.
Want a 9K+ full frame sensor? It will happen. The only question is how soon.
I remember when a 4k camera was scam. I was in that booth at NAB in 2006 and people really did laugh out loud at the whole RED deal.
The status quo is VERY over rated. The future is REALLY exciting.
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