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Los Angeles Red Users group

Hello Abu,

My name is Juan Elgueta, im writing from Chile and i have a small production company. I'm looking to buy a red camera, but first or meanwhile, due to my location in the world, i would like to have the oportunity to participate only as a viewer or assistant in some shootings with the red so i can get and understanding and know how of the camera and it's processes. Also at a level of post production, downloading material etc. I have work with digital cameras and film cameras for the last 10 years. I can work almost in every field of the business, and i'm willing to do it for free just to have teh chance to get close to a red camera before I buy it or menawhile i wait it's delivery.
I know this has nothing to do with your statement but I don't have many choices and the online course doesn't convince me. If you can help me, i would really apreciate and who knows maybe later, I could be a helping hand for you. I studdy film in new york and my english is very good.
Thanks in advance ,

Juan Elgueta
juan@resolucion.cl
 
Cameras are coming out quickly, it's time to act!!!

Cameras are coming out quickly, it's time to act!!!

The LA user group has not been very active, and I believe this needs to change. RED is now delivering up to 500 cameras this month, and the number will continue to grow very rapidly now that the RED is coming out of its Beta form. I believe that LA will be the most saturated market for the RED, and if we are to keep the RED camera a respectable piece of rental gear we need to get together and create some standards as far as camera package, price, and service. I have my RED now and have know idea were to price the package for rent.

The Entertainment Industry needs to see RED as a better quality alternative to what they are using now. Not just a cheep piece of gear that non professionals have bought and are looking to score a quick buck. This will not happen if we don't start talking to one another. At this point it has already become a free for all, there are already owners out there putting their packages out for incredibly low rates, and without any supervision. We live in a free market society and they are free to do that, but after waiting so long for my RED, I would really like to see the RED market keep a high a standard for as long as it can. Come on people, there is a huge demand for the RED at this time, so I do not see why we are so eager to give crazy low rental rates just to be the guy to take the job away from everyone else. I have been in this town long enough to know that being known as "that guy" doesn't always get you very far. It may work for awhile, but the big players on the studio projects will never respect you. They will think your gear is "CRAP."

Lets try to get as many LA guys and gals that own the RED together, and start an open dialogue with one another that can help us establish a package and rate that will be agreeable as a starting point. I am not saying you can't negotiate a lower or higher rate on a project per project bases. I just would like to have some kind of established starting point.

"NO I AM NOT TRYING TO PRICE FIX ANYTHING", so please stop accusing me of that. I just want to keep a standard as high as possible for as long as I can for a piece of gear I spent a lot of money for.

Lets try to come up with a starting price point for a very basic RED package:

RED body
RED Basic Production pack
4 RED Batteries and Charger
RED AC Power supply

All other equipment should be priced as a piece by piece line item.

I know that there will be different rental rates for the RED around the world. Some will be lower and some will be higher depending where you live. I have already found this to be true with my searches on the internet. Southern California rates from different companies look to be all over the place.

Its time to start talking with one another about these issues.

What do you guys think about this proposal in the Los Angeles area?

Thanks,

Shane
Video8film Productions
 
As far as I know no meeting have taken place yet. It is very difficult to organize a get together. Because the cameras a shipping much faster now, we really should try to get together and introduce ourselves, and try to work together and make this a good experience.

Shane
 
What's going on with these meet ups?

What's going on with these meet ups?

I agree that there should be the largest concentration of RED cameras in the Los Angeles area. However, I have not heard of a single meeting or get together with people who actually own it around here. What gives? I already received a confirmation email from RED saying I need to pay soon. I would definitely like to see the camera in some sort of operation before I actually pay the full balance of $17,500. Is there anything that will happen soon?
 
I don't see price fixing, I see the potential of someone or small location degrading the value of the camera in their rental rates. Dropping their rates so low it is unreal and devalues the cameras rental prices across the board.
So for someone to have the courage to speak up and begin a conversation on how can we come up with a way to possibly keep the value closer to a similar like camera rather than let things get to low...
.
Well im for it, understand it, and support it.

Thank you for bringing up the topic before someone rents the camera for something hurtful like lets say $200.00 per day.
which can only hurt the entire RED movement.

please don't cheapen the camera.
Don't get me wrong, im not saying price fix im saying can this be done in a supportive way?

If it can what are some positive steps?
 
The Red camera is going to establish its own average rental price depending on the geographic market. Just like all gear there will be people trying to get a premium and not renting their gear out much and those that lowball and drive prices down. There is nothing you can do to change market forces.
 
The Red camera is going to establish its own average rental price depending on the geographic market. Just like all gear there will be people trying to get a premium and not renting their gear out much and those that lowball and drive prices down. There is nothing you can do to change market forces.


What we can do is offer a better service and experience for the price of the rental. I for one know that on quality projects production is not going to want to mess around with a RED owner that does not have a track record.

The RED camera package is by no means the cheep camera everyone thought it was. By the time it is all said and done, you will have an investment similar to an F900. You will have a much better camera and more accessories for the price though.

I agree that the market will determine the value of the camera, and the O&O will be an added value to the kit. If he / she has a good package and knows their stuff, it will justify a hire rate for the RED.

Lets just hope the amount of experts out weigh the hobbyists, when it comes to RED O&O's.

Shane
 
Hello , My name is Juan Elgueta and I have a production company called imaginachile.com. I`m writing this message cause I bought a red camera a few months ago and I´m looking to have the chance of attending some shooting with the red camera in California. Just to gain some expertise and to start learning before I recieve the camera. I have work on sets before and I can be as invicible as you want me to be and also a helping hand if it`s rbe a requiered. I`m not looking for a job or get paid , but i could be a second camera assistant anytime. So i ask any owner of red camera that can give me a hand, to do so. I have the idea of going to California on september , so please if any red ownwer has a shooting schedule during september I would really apreciate if you let me know. Beside I can be a really good contact for you in Chile, a country with cheap production values and landscape you only get to see in a movie.
Hoping to hear from somebody soon,

Juan Elgueta
juan@parafina.cl
569 5325220
562 7934523-3348589
www.imaginachile.com
 
Hola Juan,

I'd encourage you to attend one of our monthly RED User Group Los Angeles meetings. Watch this section of the forum for the August meeting announcement. You can PM me if you'd like me to add your email to the mailing list.
 
Hey Juan im shooting a commercial and 2 music videos this month.
You are welcome to come by if your in town.

Ive emailed you.

good luck
 
Hey guys,
I'm helping sponcer the Elevate Film Festival in Los Angeles this year. It'll be a star studded event in front of 7000 people at the Nokia Theatre(used to be at the Kodak, but this year has out grown the venue). I have sent them a basic RED Package to shoot 4 of the 20 films being shown there this year. They have the equipment and have the first shoot planned for this Thursday, but they still need a technician. Just someone who knows the RED enough to help them through 1 or as many of the shoots you can be available for. They can offer great advertising campaign for your company for donation of time. (Add in the program, link from their website www.elevateexperience.com and your company logo on every film you help with on the big screen in front of 7000 people, many of them being industry professionals. Plus some public praise). Please e-mail me or call if you can help. Thanks

Shaun-

Shaun Crawford-
crawfordmultimedia@mac.com
310-295-2RED
540-660-4252
 
Base minimum rentals

Base minimum rentals

Noah,

I think you are missing the point a bit. The Los Angeles market, specifically, is over-saturated. There are people who have equipment who are really good at what they do. There are people that own equipment because they think it will get them work. I do not know which category you fall into. The point is that if you undervalue your product you make it harder for everyone else. It becomes a race to the bottom. Then you are renting your $50K-100K camera package for $300 a day. That is not a good investment. They don't call it show business for nothing. It's mostly about money and then a little bit about art. If you just have tons of cash and don't care that is a whole other issue. At some point the RED will be THE CAMERA to shoot and if you treat it that way eventually people will come around. It's quantum physics. I hope this doesn't come off to negative, but I have seen this way to much. Don't undervalue yourself or your gear. It's you working against your best interests!
 
Hello all!

I hope i'm in the right thread for this.

I have a question regarding the fees for permits and insurance for filming outdoors in Los Angeles.

Does any of you have somewhat of an indication on what it would cost for a day to get a permit and to get it insured?

Can you use this insurance on multiple locations on one day?

Pardon the ignorance, but i'm from Europe :)
Thanks in advance!
 
Hello all!

I hope i'm in the right thread for this.

I have a question regarding the fees for permits and insurance for filming outdoors in Los Angeles.

Does any of you have somewhat of an indication on what it would cost for a day to get a permit and to get it insured?

Can you use this insurance on multiple locations on one day?

Pardon the ignorance, but i'm from Europe :)
Thanks in advance!


The wrong thread but... here: http://www.eidc.com/
 
Noah,

I think you are missing the point a bit. The Los Angeles market, specifically, is over-saturated. There are people who have equipment who are really good at what they do. There are people that own equipment because they think it will get them work. I do not know which category you fall into. The point is that if you undervalue your product you make it harder for everyone else. It becomes a race to the bottom. Then you are renting your $50K-100K camera package for $300 a day. That is not a good investment. They don't call it show business for nothing. It's mostly about money and then a little bit about art. If you just have tons of cash and don't care that is a whole other issue. At some point the RED will be THE CAMERA to shoot and if you treat it that way eventually people will come around. It's quantum physics. I hope this doesn't come off to negative, but I have seen this way to much. Don't undervalue yourself or your gear. It's you working against your best interests!

I totally agree, I believe the tides may be changing with the way the industry sees the RED 1. There seams to be a shift toward higher end work on the RED. It is a shame so many owners undervalued their investment, I believe there will be a whole lot of abused cameras out there shortly, and the ones that fought to keep rates up, may have not rented out there gear as much, but I bet the gear is in way better shape.

Lets hope that the new year brings higher profile projects to the ones that know what their gear is worth.
 
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