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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Light Iron Acquired by Panavision

Great news! Michael deserves all the success in the world, as much for being so kind and generous with his time and advice as for being on the cutting edge of post workflow.

Congrats MC!!!
 
cool stuff congrats
 
Everyone's mentioned glass and cameras, but not a word about Codex. Interestingly, the codex page on the panavision site is down at the minute, http://www.panavision.com/tags/codex-digital, it was working last week!

Like others have said, this will be about creating an end to end work-flow solution. $ for LI, more work too and a reason for studios to have an end to end service around the world.
 
I'll allow myself to quote Geoff Boyle from the CML, when commenting on this:

So whats next?

ARRI buys Codex?

If he (or others) finds my quotation unfit, please just tell me...
 
I am pretty sure that Codex is owned by a relative of the boss of ARRI, I have been told this years ago by someone who knew...someone please confirm...
 
Very Nice.
Met Michael at a Reducation.. great guy, years ahead on the game!


Congrats!!!
 
Timur Civan said:
How happy this makes DIT's I don't know. Most of them make a significant portion of their income on cart rental. Light iron carts packaged with a camera can be troublesome to their bottom line for panavision jobs.
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Depends on the DIT. There's a lot to be gained here by a smart mid-range DIT. There are a number of projects currently that forego a DIT partly because of cost, using only a loader instead. If half that cost is gear, and the gear gets thrown in as a package on camera rental, and sold as a whole system that requires a DIT, then that means there will be more work for DITs, if not more money per job. It's also less stress; I know walking in that the gear works, has worked on way more jobs than I could have done myself, and that there are backup pieces and parts and support a phone call away.

A good, Outpost or nextLab certified DIT can probably charge a premium on the higher projects, as well.

I, unfortunately, haven't done a job on Outpost yet. I have done a project all on nextLab, however. There's a very different feel to that, versus using my own gear. Pros and cons to each, but they're different pros and cons.

But even more relevantly than any of that, is that I assume any good DIT has a natural aptitude for keeping an eye on the horizon. Anyone that's mad about something like this because they didn't see it coming, probably isn't cut out to be a DIT.
 
Nick Pasquariello said:
Depends on the DIT. There's a lot to be gained here by a smart mid-range DIT. There are a number of projects currently that forego a DIT partly because of cost, using only a loader instead. If half that cost is gear, and the gear gets thrown in as a package on camera rental, and sold as a whole system that requires a DIT, then that means there will be more work for DITs, if not more money per job. It's also less stress; I know walking in that the gear works, has worked on way more jobs than I could have done myself, and that there are backup pieces and parts and support a phone call away.

A good, Outpost or nextLab certified DIT can probably charge a premium on the higher projects, as well.

I, unfortunately, haven't done a job on Outpost yet. I have done a project all on nextLab, however. There's a very different feel to that, versus using my own gear. Pros and cons to each, but they're different pros and cons.

But even more relevantly than any of that, is that I assume any good DIT has a natural aptitude for keeping an eye on the horizon. Anyone that's mad about something like this because they didn't see it coming, probably isn't cut out to be a DIT.
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Very insightful remarks. If we think that what we are doing is going to stay exactly the same, forever, then we are not paying attention. Let me tell you that it was great for four or five years beating the big established post houses to the money for processing ( downloading and replication services versus chemical bath), for grading and for dailies creation. those of us that were there in 2007, 2008, 2009, 2010 and 2011 will recall being able to set our own prices for these services, not really having a lot of competition and generally being able to be a one stop shop for DoP's, Producers, directors, Agencies, Studios, and Record labels. If we delivered then chances are they were coming back for more, over and over again...personally my biggest problem back then was finding good people to cover me on jobs i was unable to do, due to conflicts. working 7 days a week and having to give 7 to 14 jobs away as well was a great problem to have.

now there are hundreds if not thousands of good DIT's in LA and worldwide. My mileage is way down in my frequent flyer accounts because so many of you guys and a few girls have made the commitment to be good at this craft. you have purchased the right amount of gear and learned how to use all of it and well.

but now the post houses have caught up. what does that mean, well it means that because they are big companies backed by hedge funds, they can throw money at this problem. throwing money at this problem is not necessarily a bad thing for the independent DIT. these guys are pushing the envelope on a lot of interesting technologies that can make our jobs easier, make us more productive and may help us achieve something maybe more important than 850/10 and a 2k cart rental. a better life balance since maybe we will not have to spend every dollar in profit on new gear every 3 months, or maybe their software will help that download/grade/transcode/report go quicker and we can get home to our families in time to tuck our kids in bed.

it has been an interesting wild west this last 7 1/2 years for me personally, I have logged a lot of miles all over the world. I have met some amazing people and been a part of truly inspiring story telling with a who's who of talent both in front of the camera and behind it. but quite frankly I am not 100% convinced that what we have experienced the last 8 years is what the future will look like. this deal which puts the most innovative camera company in the world, with the most innovative mind in the post industry ( my opinion) together will most likely have a hand in shaping our future and quite frankly, that makes me intrigued and hopeful to think that our best days are ahead of us as DIT's.
 
dino g said:
but quite frankly I am not 100% convinced that what we have experienced the last 8 years is what the future will look like. this deal which puts the most innovative camera company in the world, with the most innovative mind in the post industry ( my opinion) together will most likely have a hand in shaping our future and quite frankly, that makes me intrigued and hopeful to think that our best days are ahead of us as DIT's.
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Yes, on all points. You have been at the tip of the bleeding edge, as has Michael and crew. My vantage is from a slower-paced crowd, but just as interested in the new developments because they directly affect us too. While at present I don't have need of an Outpost on my smaller projects, the thinking behind it is the same and does reflect on "best practices" for all. Michael has been so forthright and helpful in discussing new directions, it's my hope that will continue with this venture.
 
Maybe one of the great things here is that some global standards will be set, at least in Panavision locations, for data handling.

i think michael is the right person for that.

battistella
 
David Battistella said:
Maybe one of the great things here is that some global standards will be set, at least in Panavision locations, for data handling.

i think michael is the right person for that.

battistella
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David that is a fantastic point. it goes to the question....what is a proper DIT kit?

is it a 25" sony oled, a mac pro trash can, a licensed copy of resolve, at least a 20 tb raid with over 1000 MB/sec through-put, the ability to take in multiple formats of data ( red mags 1.8, and min, sxs, xt), a leader, a dit black out tent , a sprinter van, generators, the list goes on...or is it a college kid with a laptop and a whole bunch of kit from the rental house??? does he or she need to know how to set up the camera for high speed or do they let the ac deal with the camera settings and just sit back and tell everyone over the radio to stop down an 1/8th.

what is it....we all bring different kit, we all have different workflows, we all charge different amounts and quite frankly i am sure that production gets frustrated.

so again, good point.

i know, according to their website, that there are 68 Panavision locations around the World and I know that Michael can not be in each one everyday. so ultimately what this means is that if you are a smart DIT that has a lot of experience and knows the camera side, knows the data side, knows the exposure and grading side....that there may be a way for you to get involved in this deal too, particularly if you live outside of LA and NY.
 
Congrats to Cioni...!!!!

At the end one more joke:

"Panavision acquires postproduction company Light Iron was actually a part of operation code named "Trojan Horse" coordinated by one famous digital cinema camera brand

from US (just guess who is...!!!???) with a specific strategic goal to acquire Panavision as soon as possible if conditions for deal are met...!!!"
 
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