Chris Kenny
Well-known member
Just to stir the waters for all you passionate FC fans: do you really want to trust the future of your editing software to a company whose primary business is selling telephones? The institutional focus of an Avid seems preferable, or at least an Adobe. Maybe there's a reason that FC has fallen behind...![]()
Why do you never see people questioning Sony's commitment to pro cameras because they happen to also make game consoles? FCP might not make the kind of money for Apple than iPhones do, but it's a major driver of high-end Mac sales. And the cachet that Apple derives from playing in flashy creative markets like video production is important to people's perception of the Apple brand, which helps sell all those iPhones. It's hard to imagine Apple deciding to walk away from the world's most popular video editing application.
In my opinion if Final Cut has fallen behind a bit, it's mostly just a consequence of development cycles. Remember how bad Premiere looked compared with Final Cut before it was replaced with the almost entirely rewritten Premiere Pro? Final Cut has now reached a similar stage in its lifecycle. The foundations need to be ripped out and replaced, and that takes a while. FCS 6 was released three years ago, and three years is about the minimum amount of time one could reasonably imagine for a major Final Cut rewrite. They could easily go another 18 months without it being too worrying. (Annoying, yes, but it wouldn't make me think something must have gone horribly wrong somewhere.)
Mind you, as I discussed over on Indie4K.com, I fully expect a major Final Cut rewrite to annoy the hell out of some existing users. They're going to do the usual Apple thing and design it by taking a fresh look at market requirements and questioning everything, rather than giving it a strict superset of Final Cut 7 functionality.