Vadim Bobkovsky
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Has it though? Film is far from dead, and for me personally it looks a thousand times better than Red ever will.
I just finished watching "The Mechanic", which was shot on film. It looks absolutely amazing. Even though the cinematography gives it a very stylized look, it looks really, really good. I also recently watched PoTC 4, which disappointed me with their choice of not shooting film. Well lit, shot well, but didn't have that feel to it that the other films had..
Okay then. Still I'd like to hear arguments other than the "feel", which was, apparently, very filmic on our 2D digital copy of Pirates 4. I don't believe they added that much grain in post to resemble celluloid effect, but overall look of the movie was placed very closely to the original trilogy. I'm nowhere near film specialist, but few things, that really distracted me was the sails, something with motion blur was different (and wrong) in comparison to previous flicks.
So yes, the [2D] multi-million dollar production with experienced film professionals has no need to switch to Epic (yet). Smaller productions and indies, on the other hand, now have the opportunity to be as close to the greatest (and expensive) film stock as possible, with 5K Epic and HDRx, which gives them 18 stops and at times so important highlight protection. Clever post guys now may carefully add some old school film effect, to eliminate "unnatural" clarity of the image. As these projects picked up by distributor and they start to prepare theater copies, they will not compromise on the quality. Whatever you want - 2K, 4K DCP or 2K, 4K film prints, it's there.