Is your F900, Varicam, etc. sitting on the shelf?

[Hans von Sonntag]

agreed, get anything you can out of that camera, because high rate rentals for it are going to be a thing of the past very quickly. .

As they are with the RedOne.

Hans

 

[Jeff Kilgroe]

I think we're seeing a massive shift in the industry, largely in part due to RED and their direct sales model. I see more lower-cost cameras coming from Aaton and Arri that will be targeted at owner/operators rather than the rental market. With the continued evolution and proliferation of digital systems, cameras will continue to become more capable and less expensive to own and operate.

I think it's safe to assume that the real money in terms of hardware is going to be in the optics and accessories markets once all this shakes down.

 

[Mitch Gross]

I think it's safe to assume that the real money in terms of hardware is going to be in the optics and accessories markets once all this shakes down.

Music to my ears.