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Is there a market for the Scarlett?

C

craigjkharris

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I found myself defending the Scarlet yesterday during a meeting in LA. The argument was wether or not RED will actually release the Scarlet based on the current and future products from Canon. Given the choice between a Canon 5D, 7D, future Canon camera (not sure what they look like) and a Scarlet - there's no question that I'd purchase one or more Scarlett's for mobile or lower budget projects.

Question...
Is there a strong enough market for the Scarlet and will RED actually release it?

Please note...
All you RED defenders, this is a fair question and it would be great to hear from RED on this.

C
 
judging by the activity here and the constant buzz around all different circles, I have no doubt that a market will be CREATED.

This is a camera that is democratizing the film production world and will bring features usually reserved for professional cameras costing $100k or more, into a package under $5k. It's kinda like Lamborghini building a car for the price of a Honda accord, such a drastic change in the market is bound to open up the potential for new owners previously omitted because of price.

Technology is a wonderful thing.

KO
 
I am Scarlet's MARKET.

Long story condensed into short story. RAW

Been shooting stills for a while now and as I do shoot JPEG's often, it simply cannot compare to the flexibility that a RAW file will give you.

I'm happy with my 5D2 but will switch to Scarlet in a heartbeat for this reason alone.

Not to mention a 3k image or 120fps or any of the other fun stuff Scarlet has in store..

Although we have seen very little of Scarlet's true imaging capability, blind faith leads me to believe it will be very impressive to say the least..

Even if the "5D3" does RAW.. I'm guessing it will still line skip which in many ways limits your capabilities to really push the tool.

Scarlet FIXED is priced at a stupidly affordable price for it's feature-set..

Scarlet NON-FIXED seems so open in it's build that many different markets will be able to tailor it to SPECIFIC needs.

I love what Canon has done and will keep my 5D2 regardless as it still is a fantastic STILL camera and pretty damn solid video cam but definitely has it's workarounds. Workarounds that will no longer exist with Scarlet's introduction to the marketplace.

For the DOF junkie, the 5D2 is very appealing but really?, watch you favorite films.. go ahead, do it.. What percentage of the film is super shallow ? And when the shot is shallow, how much movement is involved in said shot?.. It's quite difficult to keep focus on moving humans at 1.2,1.8, 2.8.. With Scarlet you can still get the same effect.., just use longer lenses : )..

I personally can't wait for Scarlet so as far as whether or not there's a market?, Red's got me!
 
Sony sells a 2/3" camera that is (in many respects) worse than Scarlet, but they manage to sell that for about forty times what an almost ready to shoot Scarlet will cost.

Go figure.
 
I think we are now coming to the crunch time for Scarlet.... if they can get to market in the next 6-9 months, there will be a market big enough to possible make a profit and get people to buy into the RED game.

BUT... there are alot of people who will defend RED to the death here because there is no real alternative yet. But the next 6-9 months will bring some serious competition that lands smack bang in the lowest bracket of the Scarlet range.

The DSLRs have taken a chunk of the Scarlet market, but the 2nd generation and interchangable, large sensor video cameras will be the make or break point with people who have a sub $10k budget.

Sacarifices have to be made and if these cameras are outputting good 1080p with a strong codec and s35 sensor.... big decision will need to be made whether 3k and RAW are enough of a benefit to use a 2/3" sensor.

Scarlet will be released... no doubt about that, whether it will be the huge sucess it would have been had it been released 1-2 years ago... possibly not. If they get it out of the door this year, it will shift alot of units. If not, I think the $5k budgets will be going to Panasonic, Sony and Canon.
 
The 2/3" format is not going away, 35mm camcorders or not. For many styles of shooting it is a more practical format choice and Scarlet will still be the first truly high performance 2/3" format camera under $10k.
The under $10k market will be more fragmented than ever with all the new cameras and formats. But I have no doubt that Scarlet will stand head and shoulders above most or all of them in features and final image quality. People will make their choices based on their own budgets and priorities.
Some unique capabilities that Scarlet will retain:

1. Resolution: Scarlet will out resolve any 1080p native video camera at any price, even at 1080p. This means clean highly detailed 1080p HD without moire and aliasing other than what is introduced by the release file format compression.
2. Native 1.89:1 digital cinema wide screen at fully resolved 2k resolution without cropping and up scaling. Again something that no 16:9 HD video camera can come close too.
3. Superior dynamic range to any long GOP 8 or 10 bit encoded video format. Long GOP compression is still the standard practice for under $10k cameras.
4. High speed frame rates.
5. Practical portable in camera RAW acquisition.
6. Compact size and flexible configuration.
7. Part of a modular upgradeable camera system
8. The creative power and flexibility of Redcode raw.
 
I definitely share David's opinion on this...
 
I agree with David too..... for me, dynamic range is such an important aspect that gets overlooked in favour of DOF.

People crave the film look and, in my opinion, DR is it. It is not 24p, it is not shallow DOF... it is great DR.
 
Last edited:
Kalani Prince said:
I am Scarlet's MARKET.

Long story condensed into short story. RAW

Been shooting stills for a while now and as I do shoot JPEG's often, it simply cannot compare to the flexibility that a RAW file will give you.

I'm happy with my 5D2 but will switch to Scarlet in a heartbeat for this reason alone.

Not to mention a 3k image or 120fps or any of the other fun stuff Scarlet has in store..

Although we have seen very little of Scarlet's true imaging capability, blind faith leads me to believe it will be very impressive to say the least..

Even if the "5D3" does RAW.. I'm guessing it will still line skip which in many ways limits your capabilities to really push the tool.

Scarlet FIXED is priced at a stupidly affordable price for it's feature-set..

Scarlet NON-FIXED seems so open in it's build that many different markets will be able to tailor it to SPECIFIC needs.

I love what Canon has done and will keep my 5D2 regardless as it still is a fantastic STILL camera and pretty damn solid video cam but definitely has it's workarounds. Workarounds that will no longer exist with Scarlet's introduction to the marketplace.

For the DOF junkie, the 5D2 is very appealing but really?, watch you favorite films.. go ahead, do it.. What percentage of the film is super shallow ? And when the shot is shallow, how much movement is involved in said shot?.. It's quite difficult to keep focus on moving humans at 1.2,1.8, 2.8.. With Scarlet you can still get the same effect.., just use longer lenses : )..

I personally can't wait for Scarlet so as far as whether or not there's a market?, Red's got me!
Click to expand...

What he said...and

As a still photo pro with a video background, I am planning to use the Scarlet to distinguish myself from my competitors. The few times I have lugged a video camera to a corporate shoot and added a moving picture element to my stills deliverables, I've had VERY happy and suprised clients. On some levels I've had to compete with the MWC (moms with cameras) set, and adding a Scarlet to my arsenal adds a dimension they can't match.

Bill McCarty
 
David Rasberry said:
The 2/3" format is not going away, 35mm camcorders or not. For many styles of shooting it is a more practical format choice and Scarlet will still be the first truly high performance 2/3" format camera under $10k.
The under $10k market will be more fragmented than ever with all the new cameras and formats. But I have no doubt that Scarlet will stand head and shoulders above most or all of them in features and final image quality. People will make their choices based on their own budgets and priorities.
Some unique capabilities that Scarlet will retain:

1. Resolution: Scarlet will out resolve any 1080p native video camera at any price, even at 1080p. This means clean highly detailed 1080p HD without moire and aliasing other than what is introduced by the release file format compression.
2. Native 1.89:1 digital cinema wide screen at fully resolved 2k resolution without cropping and up scaling. Again something that no 16:9 HD video camera can come close too.
3. Superior dynamic range to any long GOP 8 or 10 bit encoded video format. Long GOP compression is still the standard practice for under $10k cameras.
4. High speed frame rates.
5. Practical portable in camera RAW acquisition.
6. Compact size and flexible configuration.
7. Part of a modular upgradeable camera system
8. The creative power and flexibility of Redcode raw.
Click to expand...

I also agree David.
I am really looking forward to the Scarlet coming available and watching how it affects cameras within the $10-$30K price range.

The RED ONE became an instant challenger to multiple companies who manufacture feature film & episodic cameras. Point and case being the Alexa. The Scarlet will also have a similar affect on the market for cameras under $30K.

I will be an owner of the Scarlet (whenever they appear) and will also be happy to watch Sony, Canon, Panasonic, Hitatchi etc. up their game in order to compete. It makes the industry better all around.
 
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