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Is Red Too Exclusive?

Brent J. Craig

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Has anyone else found that Red is a little too "members only" for its own good?

You have probably heard that a fellow Reduser and I are about to embark on a trip around the world with two Reds. 35 shoot days in 7 countries - shooting for a group that usually shoots on IMAX. We have an end-to-end 4K workflow and plan to deliver for 4K projection. This is an opportunity to showcase Red as a viable alternative to 70mm production. It's well-funded, well-supported and has a great, experienced crew.


Our sound recordist called Red today to find out what cables and adaptors he will need to work with Red. They very helpfully told him what was needed, and then told him "but we will only sell to camera owners"!


I have come to terms with the fact that Red won't sell me a replacement CF module as a non-owner, but preventing a respected, established LA sound recordist from buying what he needs to hook into the camera?!? HOW does that help anyone?

It seems to me sometimes that perhaps Red doesn't really want to be accepted into mainstream high-end production. Maybe the allure of being the underdog is too great?

All I know is that now our DP, who (surprisingly enough) has other things to worry about, now has to call Red to see if perhaps he might be important enough to order a few cables so we can adapt Red's 'unique' audio connectors into something usable!

Sheesh!
 
Totally Agree. The only thing I see is that there is a supply issue with many components. Some of the companies that make the parts have never been in a place where there is more demand than supply
 
audio cables are in a very limited supply right now, and its only fair to sell them to back ordered customers that have been waiting for a year. sorry if that wasn't conveyed .
 
audio cables are in a very limited supply right now, and its only fair to sell them to back ordered customers that have been waiting for a year. sorry if that wasn't conveyed .

Plus other people are making them right? That particular piece (even with the resistors) isn't rocket science.

So... uh... you're not putting miniXlRs and miniBNC's on Scarlet are you?
 
audio cables are in a very limited supply right now, and its only fair to sell them to back ordered customers that have been waiting for a year. sorry if that wasn't conveyed .

i agree. red has never been "exclusionary". so, no, i disagree that it has a member's only attitude. red is doing exactly what every company should be doing... looking after it's primary customers and being fair.

do you really think that if they readily had the item in stock that they don't want to make a profit?

jim did not become a billionaire for NOT selling.
 
if they're readily available, why call Red? and if they were readily available by a third party source, red would be the first to tell you. they always have.
 
With items still in short supply, owners needs must come first. I'm quite certain Red will be happy to sell to all when the pipeline is filled.

It took my engineer no time at all to make up three audio cables with standard on one end and mini on the other, plus three short adapters.

Good shooting and best regards,

Leo Ticheli
Director/Cinematographer
 
And you do know that those special cables are only needed if you are using phantom power from the Red right? I would have thought that your sound recordist would be running the audio through their mixer and using that to power the microphones.

When you are not using the Red phantom power then there is no problem using any off the shelf miniXLR to full sized XLR and you should be able to find those for $25 or less.
 
If one person ever feels like we are becoming "exclusionary", we will stop what we are doing and make sure we aren't contributing to that perception. It is not in our DNA. The whole point of this camera was to include EVERYONE in the possibility of making great images.

Jim
 
Thank you for your response, Jim, and as always for your attitude.

I guess this is one of those "good" problems to have for Red. Demand currently way outstrips supply - those who have cameras now do deserve first crack at accessories as they become available. In this case, the camera supplier really needs to be responsible for providing those cables (and working with Red if they don't currently have them), and the sound guy should be approaching them on this issue. Like the sound guy, I like to be as prepared as possible, but for now, it's up to the equipment owner.

Another possible solution to this short-term accessory supply problem might be some kind of Craiglist for Red, where people can post their needs and also what they have to rent. Perhaps this exists already but I am not aware of it.

In any case, Red and Jim's attitude is clear, and they've already lifted the bar industry-wide for image quality. They've got a tough challenge providing us Red addicts our "fix". These are the early days of this revolution, a little like the Wild West; let's keep it in perspective.
 
CrewPix.

You are in Toronto? Cal TREW AUDIO. They can build whatever cable you need. Talk to Kieran. It's in your own backyard and you do not have to have it fedexed to from California.

David
 
Suddenly made me wonder if I can buy RED CF cards as a non-owner (I haven't tried yet, but I will need to get a few for testing the SolidStore soon).
 
Suddenly made me wonder if I can buy RED CF cards as a non-owner (I haven't tried yet, but I will need to get a few for testing the SolidStore soon).
If you can't, buy the Lexar UDMA cards. The 8GB ones are $170 from B&H and have an $80 rebate. They allow 3 per household, so you can get 3 cards for $90/each.
 
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