Is Red Losing Money On The Scarlet?

[David Dennis]

You know, it just hit me that in some ways Scarlet has a higher spec than Sony's high-end unit they're selling for $130k. That's pretty darn impressive.

Is there any interview with Jim about Scarlet floating around? I'd love to read it.

D

 

[Ameer Azari]

Good to see You too Ameer! :clown2:
Check out this and let me know (in that thread) what You think...
http://www.reduser.net/forum/showthread.php?t=11882

I think it's a great idea, and "RED VAULT" sounds pretty cool (do you know something we don't?h34r

I've heard some horror stories about failing footage.

My parent's just pledged $7,000 to the Afsaneh Films Launch

"Afsaneh" mean "Fable" in Farsi, so I'll be ordering a Scarlet the Second it comes out.

For now I'm gonna stick with my iMac 4GB RAM (uhhh) with a backup solution of a time Capsule (uhhh) but soon....MAC PRO...

How about you? What're you planning on doing?

What do you think about the lens? it's caused quite a lot of controversy on the forum,

also, all these newbies keep telling me that they know what I can and can't afford (manymoosh, grrrrr):angry01:

 

[Chris Kenny]

I'd be surprised if a significant part of the cost of Red's products wasn't in the R&D. R&D costs don't go up as unit sales do, which means Red can sell stuff pretty cheaply as long as they sell a lot of units.

I've discussed this rather extensively in the past... as far as I can see, this is the major difference between Red and the traditional vendors in this market. Vendors like Sony seem to believe that the potential pool of customers for a digital cinema camera consists of a small number of large companies with deep pockets, whereas Red seems to believe far more people than that interested in owning a digital cinema camera, if the price is right.

 

[Peter Majtan]

I think it's a great idea, and "RED VAULT" sounds pretty cool (do you know something we don't?h34r

I've heard some horror stories about failing footage.

My parent's just pledged $7,000 to the Afsaneh Films Launch

"Afsaneh" mean "Fable" in Farsi, so I'll be ordering a Scarlet the Second it comes out.

For now I'm gonna stick with my iMac 4GB RAM (uhhh) with a backup solution of a time Capsule (uhhh) but soon....MAC PRO...

How about you? What're you planning on doing?

What do you think about the lens? it's caused quite a lot of controversy on the forum,

also, all these newbies keep telling me that they know what I can and can't afford (manymoosh, grrrrr):angry01:

Ameer (please don't take this the wrong way :innocent: ) we should not "hijack" someone's thread for "chatting" purposes. If You want to talk about the backup - let's do it in that thread (viz the previous link).
As far as the lens issue goes - I have expressed my opinion in:
http://www.reduser.net/forum/showthread.php?t=11888

See you there!

Sorry Adam...

 

[Ameer Azari]

Sorry about that Adam, I'm never sure where people are so I end up talking on other peoples threads (which is quite rude of me)

Sorry again

 

[Adam Levins]

Sorry about that Adam, I'm never sure where people are so I end up talking on other peoples threads (which is quite rude of me)

Sorry again

Hey, I am totally cool with it... Chat away

 

[brandon herman]

I worked at Blockbuster a long time ago. I was speaking with the manager and she explained something that has stuck with me. It seems the store I worked at was losing money. However, corporate wasn't upset. In fact, we were never intended to make money at that time. The entire purpose of our store was to ruin business for the Hollywood Video across the street. Eventually, the Hollywood Video closed, and that Blockbuster became the only movie rental place in that entire neighborhood.

I'm not saying that RED is trying to crush Sony (but why not), but that even if they were losing money, it brings people from the big three to the relatively new kid in the game. It also creates brand loyalty. I'll make some great stuff with Scarlet, and when my budgets increase, I'll get a RED ONE or EPIC. In the meantime, I'll buy RED accessories, RED t-shirts, RED stickers, etc....

Why does New York City provide free permits and police assistance to indie filmmakers? Because some of those filmmakers will get studio gigs, and come back to New York to shoot "I Am Legend," or "Goodfellas," or whatever, bringing tons of cash into the city.

Let's assume, to prove a point, that RED makes only $10 profit on each Scarlet. If they sell 50,000 of them (at $3000, they will), that's $500,000. Hardly a loss.