Insight into Apple Strategy for FCP-X, iPad and more?

[AnthonyFlores]

Let me know where that grave yard is - I'd gladly dig up some graves..:wink5:
I just don't see anything that special about the Ipad HW or SW performance wise. If a 2 year old laptop works I'm pretty sure I find some tablets-they look very promising...
As far as meta data acquisition goes it seems a major overkill to use editing SW for that IMO....

Lol. Well, not all are officially in the "graveyard" yet -- some are still on life support. But pretty much any other hyped Android, Windows, Blackberry or WebOS tablet that has been supposed to compete with or "kill" the iPad (HPSlate, Galaxy, Xoom, BlackPad, etc) have been big disappointments in terms of sales. I'm not sure if any one model has crossed a million sales. And when you look at this chart (below) -- anything at comparable size/performance is the same price as the iPad or more expensive ...

http://www.tabletpccomparison.net/

Yes, Apple computers are often more expensive than similar PC counterparts. However, in the tablet world -- their competitive advantages of a big head start and massive production/sales volume is allowing them to produce better hardware than others
at roughly the same pricepoint, or better. Of course, that could change down the line as volume picks up for other companies with thinner margins ...

But as it stands right now, the iPad also happens to be the best "value" in the tablet world. I know that's not the purpose of this thread, just sayin'

 

[Terry VerHaar]

I think it's rather elitist of you to discard the potential use of this new user base. The control surface will be the iPad itself.

Sorry - maybe I am selling it short. You could be on to something there!! :thumbup1:

 

[Andrae Palmer]

Sorry - maybe I am selling it short. You could be on to something there!! :thumbup1:

The singularity unravels all faster than we can adapt. Soon professionalism will be outdated because no one will be getting paid work. Largely due to money being an outdated concept.

 

[Terry VerHaar]

The singularity unravels all faster than we can adapt. Soon professionalism will be outdated because no one will be getting paid work. Largely due to money being an outdated concept.

Uh, sure... whatever you say! :willy_nilly: :smile5:

 

[Andrae Palmer]

It's already happening... millions of unpaid workers with their own companies making no money. All in it for the passion... iMovie (Torrent FCPX) and Davinci Resolve Lite in hand. They are going to take over. Professionalism is a dead concept. The suit, tie and office is already gone... God knows the paycheck is next too. The phenomenon causing startling reactions as disgruntled pro's try to label the new class of underwear editors.

 

[AnthonyFlores]

the new class of underwear editors.

LOL. I like this one. Almost infomercial-like. "Get rich from home while working on your kitchen table in your underwear!" I partly agree, there is a new class of editors who will be working from home in their underwear.

 

[Terry VerHaar]

LOL. I like this one. Almost infomercial-like. "Get rich from home while working on your kitchen table in your underwear!" I partly agree, there is a new class of editors who will be working from home in their underwear.

I first heard this term in a webinar the other day. It was, at least for me, the first time I heard it. Conjures up an image of "the new professional." :rofl:

 

[Terry VerHaar]

The singularity unravels all faster than we can adapt. Soon professionalism will be outdated because no one will be getting paid work. Largely due to money being an outdated concept.

And, yeah, I am a bit of a Ray Kurzweil fan, too! :smile:

 

[Jacek Zakowicz]

It's already happening... millions of unpaid workers with their own companies making no money. All in it for the passion... iMovie (Torrent FCPX) and Davinci Resolve Lite in hand. They are going to take over. Professionalism is a dead concept. The suit, tie and office is already gone... God knows the paycheck is next too. The phenomenon causing startling reactions as disgruntled pro's try to label the new class of underwear editors.

If it weren't for passionate, gullible and sometimes a bit naive attitude we would not be here on Reduser, there would be no Reduser...

 

[Andrae Palmer]

If it weren't for passionate, gullible and sometimes a bit naive attitude we would not be here on Reduser, there would be no Reduser...

Yeah thankfully for RED some of those passionate, gullible and naive people had enough cash to buy their equipment. Albeit many on here are just underwear editors lurking at the gates.

 

[AnthonyFlores]

Yeah thankfully for RED some of those passionate, gullible and naive people had enough cash to buy their equipment. Albeit many on here are just underwear editors lurking at the gates.

Well, for many -- the choice is between being an underwear editor and being unemployed with no income. Can you blame them for taking whatever money they can get, while still "working" as an editor?

 

[Scott Crawley]

As far as meta data acquisition goes it seems a major overkill to use editing SW for that IMO....

Well I was only musing there of a possible future in which FCPX did a Peter Pan and never grew up but since I find that an unlikely circumstance, I might be persuaded to agree with you on that. However as Terry points out, for $300 it wouldn't be a big deal to use that huge hammer on a relatively small nail if you wanted to.

The time saving benefits just might be too wide spread and numerous to easily quantify. Many of the Assistant Editor's duties could be automated, and the Editor will have more coalated data than ever, saving time throuout his process.

That would make it difficult to call overkill.

 

[Marc Wielage]

The vast majority of projects, even in Hollywood, do not require 3D 4K. And arguably nothing requires 3D 4K with live 4K monitoring.

Let me know when you can do 4K (or even 10-bit) on an iPad. That was my point -- that an iPad can only go so far, and expenses can only be slashed so much. I think the iPad is ideal for certain things, but it's still not a computer.

The Dreamcolor works great for what it's designed to do, but it's not going to be ideal when you have five clients in the room trying to see an accurate picture.

Honestly, we grade features on a Dreamcolor and a 50" consumer plasma calibrated in-house with low-cost off-the-shelf tools. For final verification, we rent a DI theater for a couple of hours to screen. Our accuracy has been spot-on every time.

That's very impressive. I don't know anybody in LA who can get a 24" LCD to precisely match a Plasma and a DI DLP projector. In fact, it's hard to get two identical-model plasmas to look identical, in my experience. In the dawn of HD (1998-1999), we were rarely able to get two different Sony BVM-32's to look identical, and that was with a Philips scope and a Minolta color analyzer.

Even five years ago, there was a huge difference between the results you could achieve with $400K worth of gear and with $15K worth of gear. Today, that difference is much smaller. This trend will continue.

True. But talent and experience will trump equipment every time. I can buy the same screenplay-writing software as Francis Coppola, but it doesn't make me as good a writer. Editing software, color-correction software, and sound mixing software are no different in that respect.

 

[Chris Kenny]

Let me know when you can do 4K (or even 10-bit) on an iPad.

I'm going to go with 2018.

That's very impressive. I don't know anybody in LA who can get a 24" LCD to precisely match a Plasma and a DI DLP projector. In fact, it's hard to get two identical-model plasmas to look identical, in my experience. In the dawn of HD (1998-1999), we were rarely able to get two different Sony BVM-32's to look identical, and that was with a Philips scope and a Minolta color analyzer.

I'm sure if the Dreamcolor and the Plasma where in the same room as the DI projector, you'd see minor differences. Hell, there are minor differences on some shots between the Dreamcolor and the Plasma. But... when the DP, the director and the colorist can all go watch the screening in the DI theater, and walk away with the impression that everything looks the way it's supposed to... you might be able to achieve a slightly better technical match, but it wouldn't buy you a better outcome.

And realistically, the accuracy of display outside of DI theaters and first-tier festivals is pretty bad. Any difference between our Dreamcolor and a DI projector is going to be lost in the noise when you're talking about mainstream theatrical projection. And for consumer viewing environments... forget it. One of the benefits of having a consumer plasma in your grading suite is that you can switch off 'expert' mode to see how average viewers with uncalibrated displays are going to see your work. It's terrifying.