India's first DIGITAL STEREO 3D COMMERCIAL IN 9 DAYS USING RED ONE

[gbalaji]

Digital Stereoscopic 3D commercial (India's first) executed from concept to exhibition in 9 days.

Project details:
Project: Whirlpool 3D Commercial
Client: Whirlpool
Product: Whirlpool Proton 3 Door refrigerator

People Behind:
Senior Brand Manager: Neelima Burra (Client)
Agency: Draft FCB Ulka - Delhi
GM Draft FCB Ulka: P.Shridhar Iyer
Creative: Mukesh Kumar
Production house: Tellywise
3D Team: Media Renewal Trust

Producer: Bindu Akash
Director: Shiva (Tellywise)
DOP: Rathinavel
Art Director: Kiran
3D Technical Head: Jijo Punnoose (Director of India's first 3D film "My Dear kuttichattan")
3D Stereographer: Nambiyathiri
3D Stills: Jainul Abdeen

DIT / 3D Encoding &
Playback: G.Balaji

Post Production: Red Post
Online: Nawaz (Red Post)
CG: Shafi (Red Post)
MRT Team: Tony Adrial, Jai Sankar, Kamaldas, Santosh, Abinandhan, Preethi

Equipments used:
Camera: Two Red ONE
Genlock: Black Magic Sync Generator Mini Converter
3D Rig: Custom made MRT 3D Rig
Rig Type: Beam Splitter (side by side)
Converters: AJA HI5 (HDSDI to HDMI converter)
Projectors: QUBE E-Cinema HD Projectors (2 Nos.) [For Live 3D] / Optima 720 HD Projectors (2 Nos.) [ For Stereographer]

Camera specs:
Software version: build 21.4.1
Resolution: 4K 2:1
Frame guide: 16:9
Frame Rate: 24 fps
Connectivity: USB (Master / Slave) [ Between Two Red One]
XLR (Jam Sync) [ One camera TC out to Other Camera]

Hardware Used:
Computer: MacPro 2.66 GHz, 8 GB RAM, 3 TB HDD
MacPro 2.53 GHz, 3 GB RAM, 2 TB HDD
MacBook Pro 15" 2.4GHz, 2 GB RAM, 320 GB
Display: 24" Apple Cinema Display (2 Nos.)
Converter: Matrox Triple Head 2 Go (2 Nos.) [ side by side projection]

Software Used:
Operating System: Mac OS 10.6.2, Win XP & Win XP (64 bit)
Edit: Avid Media Composer 4.0.5
Compositing: Adobe After Effects CS4
3D Convergence: Adobe After Effects CS4
3D: Autodesk Softimage
Online: Avid DS Nitris
File Type: R3D / DPX Linear

Final Delivery:
Resolution: 720p 24fps (HD delivery) / 1080p 24fps (digital cinema delivery)
3D format: side by side
Location: Atlantis Hotel, Dubai
Projectors: Christie 1080i Projectors (2 Nos) [Linear Polarized]
Silver Screen: 40 feet

3D Stereoscopic:
Type: Passive
Polarizer: Linear Polarizer
Glass: Linear Polarizer



From Idea to Exhibition Timeline:

Day1: [23 Feb,2010] Conceptualization (Chennai, India)
Day5: [25 Feb,2010] Test Shoot (Chennai, India)
Day6: [26 Feb,2010] Commercial Shoot Day (Chennai, India)
Day7: [27 Feb,2010] Edit (Chennai, India)
Day8: [28 Feb,2010] Compositing & 3D Animation (Chennai, India)
Day9: [1 Mar, 2010] Online (Chennai, India)
Day11: [3 Mar,2010] Exhibition (Atlantis Hotel, Dubai)

 

[Arun R]

wow Nice few weeks back we met nambiathiri sir and he mentioned abt this one anyways can u upload video link too?

 

[gbalaji]

S3D Youtube link of Whirlpool S3D commercial

S3D Youtube link of Whirlpool S3D commercial

You can watch this commercial in Stereoscopic 3D from your Computer / TV near you from the following Youtube link in S3D - http://www.youtube.com/watch?v=H39unfsd3VM

 

[michael zaletel]

Very nice. I'm so glad I bought these red and blue glasses awhile back. The 3D comes off as well as or better than any I've seen online.

-michael zaletel

 

[jonnycom]

Good work. Did you shoot some slo mo in there?