Cool topic - I'd never thought about the legal ramifications of using low-cost or free services to send your materials around. As the president of Wiredrive, I believe self-promotion tools and client posting tools have different feature sets and security requirements to take into consideration.
Self Promotion - Open Access vs. Controlled Delivery
My belief (over the last 10 years of working with commercial production cos) is that the process of landing good paying clients is completely relationship-driven. You (i.e. video professionals) need the ability to deliver a custom-created relevant presentation to a client online, immediately. Clients strongly prefer reviewing work online to build their "short list" of candidates to call back, because it is easier to review, forward and organize 100 reels online with a team than to deal with 100 physical tapes. Online reels allow you to see who viewed your work and how many times they viewed it, which provides tremendously valuable sales insight.
You also need the ability to remove work when you need to. I've heard of top companies who "lost" jobs because the client had "one of their reels" already, which was an old DVD and was not a good representation of their current work. So they didn't get the call. With a system like Wiredrive, you can control your work long after you’ve sent it to the client, adding, changing and deleting work as you see fit.
Production
Once you land the job and move into production,you now are dealing with projects, people, media and approvals and comments. Certain tools like MobileMe work well on individual projects, but do not scale well to multiple users and projects within a branded organization. There is also a balance between security and customer convenience. We've seen some clients simply not bother to log into a password protected site because it was too much of a hassle.
RED uses Wiredrive to collect client submissions of work. In fact, Ted mentioned that a significant amount of the footage they showed at the last RED announcement was originally reviewed through Wiredrive and that it simplified their content collection.
http://www.reduser.net/forum/showthread.php?t=16831
Regards,
Bill Sewell
President
Wiredrive
Self Promotion - Open Access vs. Controlled Delivery
My belief (over the last 10 years of working with commercial production cos) is that the process of landing good paying clients is completely relationship-driven. You (i.e. video professionals) need the ability to deliver a custom-created relevant presentation to a client online, immediately. Clients strongly prefer reviewing work online to build their "short list" of candidates to call back, because it is easier to review, forward and organize 100 reels online with a team than to deal with 100 physical tapes. Online reels allow you to see who viewed your work and how many times they viewed it, which provides tremendously valuable sales insight.
You also need the ability to remove work when you need to. I've heard of top companies who "lost" jobs because the client had "one of their reels" already, which was an old DVD and was not a good representation of their current work. So they didn't get the call. With a system like Wiredrive, you can control your work long after you’ve sent it to the client, adding, changing and deleting work as you see fit.
Production
Once you land the job and move into production,you now are dealing with projects, people, media and approvals and comments. Certain tools like MobileMe work well on individual projects, but do not scale well to multiple users and projects within a branded organization. There is also a balance between security and customer convenience. We've seen some clients simply not bother to log into a password protected site because it was too much of a hassle.
RED uses Wiredrive to collect client submissions of work. In fact, Ted mentioned that a significant amount of the footage they showed at the last RED announcement was originally reviewed through Wiredrive and that it simplified their content collection.
http://www.reduser.net/forum/showthread.php?t=16831
Regards,
Bill Sewell
President
Wiredrive