Honda Dreams: Shot on Red!

[I Bloom]

I'm a dramatic guy, so it's rare that I do a commercial project that I'm really proud of. But this is a big exception. In November I spent a month on the road with a crew of 15 making a series of documentaries about Honda with Radical Media. I had the good fortune to be the Red Tech, 1st AC and Interrotron technician.

We shot over 30 interviews and countless re-enactment scenes in six different cities. Awesome crew, producers, dp, and director. First commercial I've done where the crew bonded like a feature. In any case, you can check out the docs here:

http://www.dreams.honda.com

and there is a good article in the New York Times about the business side of the project below. It doesn't mention that because they shot on Red they could roll almost 10TB of 4K at a very low cost and finish with Crimson and Apple Color DPX conform.

http://www.nytimes.com/2009/01/12/business/media/12adcol.html?_r=1

Good times. They are gearing up to shoot more docs in February, I'm looking forward to being back with this crew.

IBloom

 

[Mark L. Pederson]

Fantastic stuff!

I expect nothing less from you!

Now, get back to the keyboard and give the world 1.0 already!!

 

[Etienne Caron]

Nice footage...

I'm shooting some karting scenes in 2 weeks, do you have any pics of the rig you use ? typical car gripping i guess ?

thanks

 

[Mark Phelan]

Very nice, very nice indeed. Which lenses did you use? Lighting?

 

[Sanjin Jukic]

Nice.

 

[David Birdy]

Great stuff thanks for posting, Nothing like 30 days on the road!!

I'm with Mark, back to the keyboard, give us the work-flow we know you have in you!!!

Dave

 

[mikeburton]

Great stuff Ian, I do a ton of editing for pieces just like this. Last year I did a huge online marketing campaign for Acura Advance which this reminds me of. I just wish they could have shot RED!

Well done and inspirational, and it looked great!

 

[I Bloom]

Very nice, very nice indeed. Which lenses did you use? Lighting?

Zeiss Superspeeds, I'll see if I can get the DP, to post about the lighting.

As far as the go kart rig. The I stripped down my Red to just the body, cf card, and lense and mounted the battery plate next to the camera. The rig was built out of speed rail by the key grip Mike Merdvilde. Before for we put the red on we tested it out with a DVX100. Here's a picture of the test:

Can't find any pics with the red

IBloom

 

[Andrew Walker]

Looks very nice. I like the little insert shots of lights out of focus and the timelapse. Plus the go kart stuff looked cool.

 

[Etienne Caron]

Thanks for the picture !

 

[albert rudnicki]

beautiful !

 

[Noah Posnick]

Loved it

 

[Barry Gregg]

Excellent job. Very inspiring. Sounds like Honda would be a kick in the pants to work for.

I love the interview images. Lots of angles. The Red really shines. You guys did a great job.

Congratulations.

 

[Evin Grant]

Nice, very Errol Morris

 

[ryan young]

loved it. uplifting piece with great interstitial shots. nice work!

 

[Marcelo Julião Paiva]

Incredible!! Great work dude!

I just love this "cinematic" aproach in ad campaigns. I think it is way more efficient then the "hurry up! Buy it now!!" ads....

Keep up the good work!!
great article on the times by the way!!

 

[Benjamin Rowland]

Well done. Very well done.

 

[radiant]

Ian, Great job! looks great

 

[Billy McCannon]

Thanks for showing us this, Ian.

 

[Sidney L. Plaut]

very nice - I understand why you are proud! really good work.