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Golfsmith - TV Campaign

Luis Caffesse

Luis Caffesse

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Here are the first two commercials in a series that we shot back in February for Golfsmith.
(I'll post the rest as they air)

Production was a bit hectic (when is it not?) - shot 3 different wardrobe versions of 5 different spots in 3 days.
Essentially getting 15 spots in that timeframe.

Shot on a combination of Epic and Phantom, together with fellow REDusers Stephen Mick (on the Epic) and Andrae Palmer (DIT).

Agency: Greatest Common Factory
Edit: HutchCo
Color/Finishing: Tone Visuals





 
Excellent work. Very clean. Love how you were able to hold the sky. How'd you light this? Love the overcranked shots. Only critique is minor and its in the color grade. I would have added just a hair more contrast. But I realize spots normally have a clean and untouched look to them.
 
Thanks, Jon -

I completely agree on the grade. While I was able to see them when they were being finalized, it wasn't my call in the end.
I would have liked to have a bit more contrast and a slight boost in the saturation to really make that grass and sky pop.

At the speed we had to move our lighting was absolutely minimal - everything you see in those two spots was lit with nothing more than a couple of matthboards.
We pulled out an M18 on one shot in one of the other spots - but that was it.

The fact that we were able to hold the sky had little to do with our lighting - and everything to do with the lattitude of working with raw (both from the Phantom and the Epic).
(and the use of some grads, to be fair)

We did two days on the golf course, and one interior day in the store (which isn't shown in either of these spots).
The interior was most definitely lit.... but exteriors, unfortunately, we didn't have the luxury.
 
Looks great. But, watch the axis on the 1st spot. The ball takes off moving to the right. A few shots later, it lands moving left. Just a friendly note....
 
Rob Macey said:
Looks great. But, watch the axis on the 1st spot. The ball takes off moving to the right. A few shots later, it lands moving left. Just a friendly note....
Click to expand...

Trust me - that didn't slip past me.
:)

Mentioned it to the creative director after seeing the first cut (I actually pulled the rough cut into my NLE, flopped the shot and emailed it back to them)- they felt it compressed time too much and made it feel as if the guy was hitting from much closer to the hole.
I still feel the shot should have been flopped, but they elected to keep it as is.

I have to say, I'm happy to hear people mention these things - because when you're going through the process sometimes you feel you might be making the wrong calls when the client disagrees.
Glad to know that my gut reactions seem to be shared.

Thanks for the note, Rob.
 
Our clients are always right! Except when they're wrong ;)
(I knew you noticed it. Assumed the beer cart got to ya while shooting)

Luis Caffesse said:
Trust me - that didn't slip past me.
:)

Mentioned it to the creative director after seeing the first cut (I actually pulled the rough cut into my NLE, flopped the shot and emailed it back to them)- they felt it compressed time too much and made it feel as if the guy was hitting from much closer to the hole.
I still feel the shot should have been flopped, but they elected to keep it as is.

I have to say, I'm happy to hear people mention these things - because when you're going through the process sometimes you feel you might be making the wrong calls when the client disagrees.
Glad to know that my gut reactions seem to be shared.

Thanks for the note, Rob.
Click to expand...
 
Bob Gundu said:
Nice work Luis.
Click to expand...
Thanks, Bob.

As for the contrast, I think it's probably OK. The average person has there TV's set with over cranked contrast and vivid settings.
Click to expand...

That's a good point.
Plus I know I tend to go overboard on saturation most of the time... everyone else I know is dialing it back most of the time, and I'm the one taking it to eleven.
 
The guy in the 1st clip comes slightly over the top and holds it off slightly, evident by his left elbow position on his follow through, resulting in high fades. They guy in the 2nd clip needs to weaken his right hand position, mind you, he'd be the longer hitter of the 2.

I like the colors.
 
Looking awesome! Glad to have worked with you and Stephen. Can't wait to see the other ones in the series.
 
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