Food commercials

[bjorn charpentier]

my producer has a foodcommercial coming up
and is looking for RED footcommercials to convince the client that the RED is the right camera for the job

if anyone has some footage to share ???

thanks

 

[Babu Kantamneni]

There are some if you search.
I have seen a good Beer commercial.
BAbu

 

[Jeff Kilgroe]

Look in the Shot on Red forum. There are a few, including a good thread about a Fuddrucker's commercial. Mmmmm... Hamburgers.

Anyway, I don't see where this really convinces a client, showing them someone else's work. The camera is amazing. Hollywood features are being shot with it and they look great. If you want to convince the client, buy some food and do some test shots yourself just to show what can be done, then eat your lunch.

 

[Michael Lindsay]

If your just wanting some reassurance or some references to help with a sales story then the advice already given should help.

However I feel I should point out that there are some received ways of doing things. Depending on your food, its ingredients and the script Red may be inappropriate due to frame rate limits. An experienced, with food, DP (ideally somebody you are going to hire) would be best placed to guide you.

There are loads of scripts and foods that would (and do) work very well with Red.

good luck

Michael L

 

[Brandon Kraemer]

I work on a regular basis with Red footage shot for a major national pizza chain. I can't use the name, but 90% of what they shoot is on Red, some on Phantom, and some of their spots still mix in legacy footage shot on 35-mm. We grade all these formats to match. The detail is great, often time we utilize the extra resolution and punch in to pull close ups and hide mistakes the crew and food stylists make.

I think the only caveat I have seen, and this would be true of 35-mm as well, is with the table top stuff, it's crucial to make sure your getting good takes with a seasoned focus puller, and verifying takes before breaking a setup. And if your shooting with primes, tape the focus from the witness mark. I see a lot of focus mistakes with this camera, but I think it's mostly sloppy camera work. Red is a good tool for shooting food.

 

[bjorn charpentier]

the client want's to shoot on 35mm and my producer and myself want's to convince them that we could deliver there demands with RED, the clients have always shot there commercials on 35 that's why they are a bit unsure about red,
so some beauty shots could convince them

thanks

 

[Justin Kirchhoff]

Hey Charp,

I shot a fuddruckers commercial, like Jeff mentioned earlier. There are stills in the post. I have also worked on a coors commercial which you can search for. there are frame grabs from that as well.

 

[SHUBRA]

We have taken tests in INDIA and I saw the footage of soe products on FOOD and Beverahes.
It was astounding

 

[Stephen Williams]

the client want's to shoot on 35mm and my producer and myself want's to convince them that we could deliver there demands with RED, the clients have always shot there commercials on 35 that's why they are a bit unsure about red,
so some beauty shots could convince them

thanks

Hi,

Go with the flow & shoot on film, you will probably loose the gig to someone else if you don't.

Stephen