Fredrik Callinggard
Well-known member
audiences DONT care...
plain and simple
But Clients do and in some cases prod! For example it's difficult to get the agency and clients to sign off on digital when doing a car shoot. The extra latitude with film is a deal breaker and I have to say that as a tool in those circumstances... I do find it to be easier to use. Although saying that I have done shoots where I use both formats, simply because some shots where easier to make with the possibility of just shooting for a greater period of time.