Fashion video digital movement?

[Joe Cage]

Hello,

I came across this video, and am planning doing something similar. But was wondering if the movements were done in post(zoom from 4K to 1080p etc)? Can someone tell? (I do have a slider, I can use, but these seem digital moves to me, but I am not sure)
https://www.youtube.com/watch?v=9rij3ut7XbM&feature=youtu.be

Also wondering what their lighting setup would be, could I get this lighting setup from a quasar science crossfade, aputure ls1s (w small softbox), and a pretty big reflector (also shoot through possible, but would love a lot of light)

Cheers,

 

[Michael Tiemann]

Looking the video in slow motion, it appears they have 4 basic setups: wide shot (head-to-toe), medium shot (half body), close up (head and shoulders), ecu (face). The depth of field is obviously different in each of these cases. Looking at the video at 1/4 speed, it is apparent that neither the focus nor the depth of field changes during the subtle pushes or pulls in the CU and ECU clips, which leads me to think that (1) the in-out motion is purely digital, and (2) the motion you would get from a slider is being delivered by the way the models twist their shoulders. So I think it's a combination of smart moves by the models and subtle zooming in post. Nothing as extreme as 4K-2K. More like +/- 10%.

 

[Joe Cage]

Thanks Michael! That was my guess as well.

1) Now I need to figure out how to do those moves how they look natural in post.
2) Anybody got an idea how they did the shake with the out of focus/ shooting through glass part? Is it also post, or did they just shake the camera in combo shooting through glass?
3) I am wondering if I could get a similar lighting setup with: quasar science crossfade, aputure ls1s (w small softbox), and a pretty big reflector (also shoot through possible, but would love a lot of light)

Cheers

 

[Tom S]

I'm pretty sure the shaking effect was done in post because they also applied the same effect to the logo at the end.

The Quasar tubes are great, but they spray soft light everywhere so you will have some work blocking the light if you want the same light setup.

 

[Martin Facci]

Hi Joe!

I get in to try to help you!

1) I really think that the movement it's not made in post. But it's not a slider, i think it's a Jib.

2) The shake effect, definitely post. But those shots are on a different light scheme that the "normal" shots. They have some flares going on and not that low-key look.

3) The lighthing... i think you can do it with 2 lights and a reflector.

KEY -> There's a big source overhead slightly towards the right of the models. That's how you get that soft light that fades towards the left side of her.
(You can see it reflected on the catch-light of her eyes)
This source is blocked to not spill on the background. Maybe also a negative-fill on her left, to create that deep shadows.

BG -> Another separated light, blocked to not spill on the models and to light up the background.

FILL -> I think in most (but not all) the shots, there's a reflector under her face to bring up some detail on her chin and fill a little bit of the shadows created by the overhead light.

Obviuosly, this does not apply to all the shots but i think it the most used light scheme.

 

[Joe Cage]

Hi Joe!

I get in to try to help you!

1) I really think that the movement it's not made in post. But it's not a slider, i think it's a Jib.

2) The shake effect, definitely post. But those shots are on a different light scheme that the "normal" shots. They have some flares going on and not that low-key look.

3) The lighthing... i think you can do it with 2 lights and a reflector.

KEY -> There's a big source overhead slightly towards the right of the models. That's how you get that soft light that fades towards the left side of her.
(You can see it reflected on the catch-light of her eyes)
This source is blocked to not spill on the background. Maybe also a negative-fill on her left, to create that deep shadows.

BG -> Another separated light, blocked to not spill on the models and to light up the background.

FILL -> I think in most (but not all) the shots, there's a reflector under her face to bring up some detail on her chin and fill a little bit of the shadows created by the overhead light.

Obviuosly, this does not apply to all the shots but i think it the most used light scheme.

Awesome thanks!

 

[Enrique Blein]

I've seen something similar in David Lynch's films that he achieves by pulling out slightly the lens from the PL mount and moving it in and out with the hand.

 

[Geran Simpson]

The movement feels like a motorized gimbal to me.

 

[Joe Cage]

Yeah it looks like a jib indeed. Lets see if there is budget to rent one.
Lighting wise I could put up the quasar science crossfade on top and use it as an overhead. I hope its bright enough. I could DIY something to flag it off. But maybe it is ok to not flag it off. If it spills on my grey backdrop, it should not matter that much I think? Especially when I hit up the backdrop with a aputure ls1S (not sure where I could place this one though. I dont have the grip to put it overhead and tilt down to shoot from above. Maybe hitting it from the side is ok though.

yeah if somebody has any idea how to do the shaking effect in post let me know!

Thanks!

 

[Martin Facci]

If you don't flag the overhead you'll get a background gradient from side to side instead of the a center point that fades out.
It won't separate that much the model from the background and i think it will look a little bit "uglyer"

And placing the key from the side will won't give you that beauty look, it'll be much more dramatic and less pleasing.

 

[Ulf Krentz]

My guess, it´s a small parabolic / umbrella / octa box - placed not too far away, nothing fancy. Background fall off probably post, it differs in the different camera views of the same setup. I´d rent a proper light. Main thing is a good MUA, talent and good direction. Steven Meisel might have some experience ;-)