Hywel Phillips
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Hi All,
I'm fascinated by the way "looks" go in and out of fashion in photography and cinematography. Does anyone know of a good VISUAL movie/essay/website/book/article which examines this?
One can often tell at a glance what era a film dates from. Ditto, an advertising photo. Obviously there are some big markers- like aspect ratio, colour vs. black and white. Then there are some more subtle ones like the colour palette, with the recent rise of teal-and-orange and the signs I now see of a rebellion against it. You can't confuse a scene from The Godfather with a scene from Gangster Squad - the colour palette alone will tip you off.
Some techniques have been around for years and go in and out of fashion like using ring flash for fashion photography which seems to come around every five years or so.
Some techniques come along with new technology. I'm suspecting that slow mo is going to become overused, especially in advertising, because it has only recently become possible to do it on a low budget. And sometimes a fashion takes hold for a very old look (lomography/instagram) which can seem surprisingly fresh.
Some have a rise and fall which seem to be almost independent of the underlying tech - the use of shaky cam in action sequences, for example. Film cameras were light enough to do that donkeys years ago if you'd really had the fetish for it. And maybe people did - the French new wave?
It is hard to see these trends when you are stuck in them, but I think one day we'll all look back at them and be able to point at a 2012 film or advert very easily.
There's a long list of things one could include in a history charting the development of our visual style dictionary.
Shallow focus. Deep focus. "Soft" lighting. Anamorphic lenses, then anamorphic imitations to get flares and oval bokeh. Cross processing. The use of high shutter speeds (Saving Private Ryan beach scene). Crushed blacks. Milky blacks. Golden hour. Bleach bypass. Really crisp sharp contrasty lenses. Old flarey lenses- even stripping the coatings off brand new Cookes. Really saturated colours. Colours so saturated they're almost black and white, whilst still having a definite colour identity (Underworld...).
And many, many more I'm sure you'll be able to think of better than I. I'd really love to see a book covering the development of these looks and the way they've come in to and out of fashion.
I've read a lot of boring scholarly books that waffle on for hundreds of pages with hardly a picture to enliven their dry debate over which movements influence which in the avant guarde. But I've yet to find a zinging one full of colour pictures which charts the progression for the sorts of films people actually watch, and the advertising photos that often seem to have a parallel trajectory (to borrow some of the sheen of sophistication of the movies, I think).
Anyone know of such a work? Or should I start writing one?
Cheers, Hywel.
I'm fascinated by the way "looks" go in and out of fashion in photography and cinematography. Does anyone know of a good VISUAL movie/essay/website/book/article which examines this?
One can often tell at a glance what era a film dates from. Ditto, an advertising photo. Obviously there are some big markers- like aspect ratio, colour vs. black and white. Then there are some more subtle ones like the colour palette, with the recent rise of teal-and-orange and the signs I now see of a rebellion against it. You can't confuse a scene from The Godfather with a scene from Gangster Squad - the colour palette alone will tip you off.
Some techniques have been around for years and go in and out of fashion like using ring flash for fashion photography which seems to come around every five years or so.
Some techniques come along with new technology. I'm suspecting that slow mo is going to become overused, especially in advertising, because it has only recently become possible to do it on a low budget. And sometimes a fashion takes hold for a very old look (lomography/instagram) which can seem surprisingly fresh.
Some have a rise and fall which seem to be almost independent of the underlying tech - the use of shaky cam in action sequences, for example. Film cameras were light enough to do that donkeys years ago if you'd really had the fetish for it. And maybe people did - the French new wave?
It is hard to see these trends when you are stuck in them, but I think one day we'll all look back at them and be able to point at a 2012 film or advert very easily.
There's a long list of things one could include in a history charting the development of our visual style dictionary.
Shallow focus. Deep focus. "Soft" lighting. Anamorphic lenses, then anamorphic imitations to get flares and oval bokeh. Cross processing. The use of high shutter speeds (Saving Private Ryan beach scene). Crushed blacks. Milky blacks. Golden hour. Bleach bypass. Really crisp sharp contrasty lenses. Old flarey lenses- even stripping the coatings off brand new Cookes. Really saturated colours. Colours so saturated they're almost black and white, whilst still having a definite colour identity (Underworld...).
And many, many more I'm sure you'll be able to think of better than I. I'd really love to see a book covering the development of these looks and the way they've come in to and out of fashion.
I've read a lot of boring scholarly books that waffle on for hundreds of pages with hardly a picture to enliven their dry debate over which movements influence which in the avant guarde. But I've yet to find a zinging one full of colour pictures which charts the progression for the sorts of films people actually watch, and the advertising photos that often seem to have a parallel trajectory (to borrow some of the sheen of sophistication of the movies, I think).
Anyone know of such a work? Or should I start writing one?
Cheers, Hywel.
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