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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Everything changes...

Jannard

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So why do we post that so much?

We talk to you... straight up. Realtime. Just like "thinking out loud". This isn't the way other companies do it. And for good reason.

When we think out loud, we get a response. Often times those responses lead us to a better place. Which = change.

Because we think out loud, you are hearing from us early in the process. Because it is early, it can take some time before products are ready. In that time, the competitive landscape can change. Then we have to change.

Sometimes we are on a path, which we have announced (of course), and we find a better way. That = change.

Many times we announce a product, then realize that what seemed like a good idea... wasn't as good as we thought. Particularly when it doesn't measure up to "our new and better idea". That = change.

If you are a speedboat that never changes its course, you may as well be the ocean liner. Being fast, fluid and flexible means you have the ability to change. And we do.

Everything in life changes. We are just the only ones in this industry that seems to embrace the concept and be proud of it.

Don't let this approach frustrate you. Embrace it. In every instance I can think of, the change was better than the idea or product it replaced.

Now... put your helmets on and expect more change. Like the scorpion... it is our nature.

Jim
 
Holding on tight
 
Although I may be guilty of "selective perception," I can't help thinking these recent "change" posts are targeted toward Scarlet fans... hmmmm... I am thinking/hoping it bodes well for those of us waiting/lusting for Scarlet Fixed but sometimes my faith weakens just a bit...

if only we could get something not quite so cryptic...
 
I hope we can still count on a Scarlet that's priced aggressively and has a c-mount lens option. It's all I can think about lately (as in the last two or three years).
 
Looking forward to the Changes.

Did I say changes it's the changes that make Red Program excellent.
 
I think you can assume it applies to everything we have in the works. Our competition has responded to where they think we are going. That changed a long time ago. :-)

Jim

Although I may be guilty of "selective perception," I can't help thinking these recent "change" posts are targeted toward Scarlet fans... hmmmm... I am thinking/hoping it bodes well for those of us waiting/lusting for Scarlet Fixed but sometimes my faith weakens just a bit...

if only we could get something not quite so cryptic...
 
I think you can assume it applies to everything we have in the works. Our competition has responded to where they think we are going. That changed a long time ago. :-)

Jim

Oh - did I mention I think this whole ride is really fun? lol
 
One thing I love about Red. Every change is for the better. I have a feeling they know a lot that we don't. Lets Roll with it! This sounds fun!
 
There are some monumental changes coming...

Jim
 
ha, you're on fire lately, Jim! i love it.
 
During the wait for the supply problems caused by the Japanese tsunami to ease, you guys took a half pound off the Epic X. I know you are probably talking about larger changes coming, but that "smaller" change was very telling about the culture at Red Digital Cinema. Sort of like, if we can make it better... just do it!
 
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